Synergy Adds Three New Professionals to its Growing Team

As part of its strategic growth plan, Synergy Marketing Group, Inc. recently added three new seasoned public relations and marketing professionals to its team. These new hires are Kristy Boone, marketing and public relations manager; Becky Moore, APR, marketing and public relations manager; and Celeste Stanley, senior marketing/PR strategist.

This brings Synergy Marketing Group’s team to eight full time employees, plus a network of freelancers and strategic partners. The recent recruitment effort is the result of significant business growth — both from existing clients and new clients.

“Synergy Marketing Group serves as the outsourced marketing and public relations department for fast-growing companies — from start-ups to national, publicly traded corporations — necessitating that our team consist of members with impeccable strategic planning, analytical and implementation skills and the ability to keep up with our clients’ continually changing markets and brands,” said Amy Zucker, president and founder of Synergy Marketing Group, Inc. “I am confident that these new additions will ensure continued success with Synergy’s proven integrated marketing communications approach that results in improved business performance for our clients.”

Boone comes to Synergy with extensive experience in brand development and management, public relations, grassroots marketing and large-scale event planning and management. Throughout her career, she has established a track record of business growth and revenue generation for her clients. Boone is an ISES Pace Award winner, signifying excellence in the event planning and management industry. She is a Franklin College graduate and currently is pursuing a master's degree in public relations at Ball State University.

Moore brings more than 10 years of experience in the field and is responsible for building and evolving Synergy's clients' brands and developing and managing their long-term marketing communications programs. She has received multiple awards for her work, including a Public Relations Society of America (PRSA) Silver Anvil, regarded by many to be the profession's most prestigious honor. She also has earned the Accredited in Public Relations (APR) designation, certifying competency in the knowledge, skills and abilities required to practice public relations effectively in today's business arena. Moore earned a bachelor's degree in journalism, with honors, from Butler University and currently is completing a master's degree in public relations from Ball State University.

With a vast portfolio of integrated marketing, advertising and PR experience, Stanley is well-equipped to help Synergy's clients develop, manage and increase awareness of their brands. Throughout her career she has played an active role in converting qualified leads into loyal customers for such organizations as General Motors, Conseco, OneAmerica and St. Vincent Women's Hospital. Stanley has received numerous local, regional and national industry awards recognizing her accomplishments, including the prestigious Hoosier PRSA President's Award. She holds a bachelor’s degree in public relations from Ball State University and currently is pursuing an MBA degree from Indiana University Kelley School of Business.

“We are always searching for top marketing and public relations talent to add to Synergy’s already-strong team,” added Zucker. “To that end, our next round of hires will include executives to play a role on the operational side of the business.”

About Synergy Marketing Group, Inc.
Indianapolis-based Synergy Marketing Group, Inc. provides strategic planning, branding, marketing and public relations services to high-growth organizations in the business-to-business arena, including the technology, telecommunication, biotechnology, manufacturing and financial services and industries. The firm specializes in mergers, acquisitions and spin-offs, as well as new company, product or service launches. Synergy offers a unique integrated marketing communications approach that leverages the speed, cost efficiencies and trackable-nature of the Internet and e-mail to generate measurable results. This includes Web site development and management, search engine optimization (SEO), Internet advertising, search engine marketing (SEM) and e-mail marketing. To learn more about the company, please call 317-205-9690 or visit www.synergy-mg.com.