Purified Skincare – Launches First Customizable Adult Sensitive Skin Care Line

Miami Beach, FL – March 2007 – Purified Skincare announces the launch of the first high performance adult sensitive skin care line that gives consumers the ability to “fine tune” a treatment regimen to their unique needs. The treatment line currently includes 47 SKU’s categorized by: Adult Acne, Dry Skin, Anti-Aging, Calming, Discoloration and Ultra-Gentle. Products are available through their website purifiedskincare.com

Two years in development, the Purified Skincare treatment line targets the special concerns of adults with sensitive skin – skin barrier repair, currently active conditions, and anti-aging. This new and innovative skin care line addresses those concerns at two levels:

Level One - with their exclusive treatment base, which contains significant percentages of key ingredients such as white tea/Japanese matcha green tea double extract (their proprietary extract), hyaluronic acid, dexpanthenol(B5) and niacinamide. These ingredients are shown to significantly help repair, strengthen and maintain sensitive skin's weakened outer skin barrier layer (stratum corneum) - the structure most vital to sensitive skin health.

Level Two – with the addition of very targeted condition specific key ingredients. These ingredients are delivered in the percentages found to be clinically effective from independent clinical and medical sources.

Purified Skincare uses only ultra premium quality botanicals, pharmaceutical grade, or organic key ingredients. Their treatments do not include many ingredients that cause adverse effects on sensitive skin such as: nut oils, parabens, lanolin, dyes, fragrance, formaldehyde releasers, or preservatives that are common irritants. The treatment line also does not contain excessive amounts of herbal extracts, essential oils or plant oils.

Lisa Bouvais, founder of Purified Skincare, conceived the company out of her desire to create a high performance skin care line that would address many of the complaints adults with sensitive skin express. When asked what were the primary solutions she wanted to offer with her new line, Ms. Bouvais stated, "First, I wanted each treatment to be formulated as dermatologist recommend ideal for sensitive skin – contains the minimum amount of ingredients for maximum tolerance yet also includes key ingredients at the percentages shown to be effective based on published clinical studies and peer reviewed medical journal research. Second, because many sensitive skin sufferers have individual problems with specific ingredients, I wanted them to have more control when selecting their products. We achieve that by giving them greater ability to select ingredients that work well for them, while excluding the ingredients that don’t work for them".


For further information visit purifiedskincare.com or call 305-866-7326