MAGIC AMERICAN LAUNCHES NEW GOO GONE® OUTDOOR BRAND WITH STAINLESS STEEL CLEAN AND CARE PRODUCTS

CLEVELAND – March 2007 – Magic American Products, a leading manufacturer of specialty cleaning solutions, has launched Goo Gone® Outdoor with the introduction of three new products specially designed to clean, protect and restore outdoor stainless steel grills, as well as other stainless steel surfaces. Goo Gone Outdoor Stainless Steel Grill Wipes, Goo Gone Outdoor Stainless Steel Grill Cleaner and Goo Gone Outdoor Stainless Steel Grill Restoration Kit are specially formulated for outdoor environment applications.

Ralph Hickman, Magic American VP of marketing, says stainless steel has become a top surface choice for everything from barbecue grills and fire pits to refrigerators and countertops. “Even outdoor shower components, flagpoles and lighting fixtures are popping up in stainless steel,” says Hickman. “Just as the consumer trend toward outdoor living and entertaining prompted Magic American to establish the Goo Gone Outdoor brand, the popularity of stainless steel surfaces fueled our interest in launching the line with three new stainless steel products.“

Goo Gone Outdoor
Goo Gone Outdoor Stainless Steel Grill Wipes feature double-sided cleaning action. One side scrubs and removes baked-on deposits, while the other side cuts through outdoor grease and grime. Goo Gone Outdoor Stainless Steel Grill Cleaner trigger spray removes water spots, streaks and fingerprints from surfaces with a simple spray and wipe. Both formulas leave a protective shield that makes future cleanings less time consuming.

Suggested retail prices for the new 25-count canister of Goo Gone Outdoor Stainless Steel Grill Wipes and the new 12-ounce Goo Gone Outdoor Stainless Steel Grill Cleaner trigger spray is $4.99. The new products are available at Wal-Mart.

Goo Gone Outdoor Stainless Steel Grill Restoration Kit features an 8-ounce pump spray of Goo Gone Outdoor Stainless Steel Grill Cleaner for exterior surface cleaning; an 8-ounce pump spray of Goo Gone Outdoor Stainless Steel Grill Polish that adds a glossy luster to the exterior, buffs out scratches and helps repel fingerprints; a 1.75-ounce Goo Gone Outdoor Stainless Steel Restoration Compound for removing tarnish spots and rust stains, and a microfiber cleaning cloth. Suggested retail price for the Goo Gone Outdoor Stainless Steel Grill Restoration Kit is $16.99. The new kit is currently available at Wal-Mart.

Magic American Products, a Homax Group company, is a leading marketer and distributor of branded specialty cleaning and bath products. Founded in 1934, Magic American brands include: Goo Gone®, Magic®, Magic® Bath, Myro® and Gonzo®.

# # #