Skila Launches iBuilder™, A Presentation Generator for Automating Monthly Performance Reports with a Click of a Button

Morris Plains, NJ, March 30, 2007 – Skila, A Sela2 Company, announces the addition of iBuilder™ Presentation Generator to its family of products. Using iBuilder™ Presentation Generator, accurate and meaningful monthly brand performance reports can be generated with a click of a button and in under a few minutes – regardless of the quantity of data sources or number of slides. Eliminating wasteful and costly employee time and weeks of painful effort in developing reports, iBuilder™ empowers Business Analysis, Sales and Marketing teams to spend more time analyzing and managing performance instead of gathering and consolidating performance data from multiple disparate sources.

“We are very excited about iBuilder™ Presentation Generator and its ability to improve the way pharmaceutical marketing analytics teams work,” commented Simon Mason, COO of Skila. “With critical data scattered horizontally and vertically across a corporation, iBuilder™ Presentation Generator uses data from multiple sources to generate PowerPoint® reports with a single click of a button,” continues Mason. “More importantly, iBuilder ™ presents this data according to the Customer’s original format and design. This powerful capability allows users to spend more time on analyzing data and quickly identifying new threats and opportunities, rather then gathering and formatting data to fit their reporting mechanisms.”

iBuilder™ is part of the 10.1 release which introduces several enhancements to the software that focus on overall operational efficiency and speed and enhance the suite of Performance Management applications with a tool to automate the production of business critical reports. Skila has been offering global pharmaceutical effectiveness solutions for the life sciences industry with a focus on performance, competitive intelligence, launch, alliance and thought leader management for over 12 years. Skila’s solutions are presently being used in support of 29 global brands across 56 countries in 11 therapeutic areas.

About Skila
Skila is a global leader in operationalizing marketing effectiveness for Life Sciences organizations world-wide. Our solutions help marketing teams across the enterprise get to their goal and deliver a proprietary edge – faster, more effectively and with greater efficiency.
While other marketing effectiveness approaches offer clients either consultative services or technology that must be owned and managed solely by internal teams in order to remain operational, Skila’s full-service solutions use a proven blend of web-based technology, methodology and on-going support to ensure results.
Skila’s managed solutions:
• Help life science organizations realize strategic goals by operationalizing strategy into actionable, manageable and measurable tasks
• Empower teams to access, share, collaborate, enhance, optimize and maximize the efficacy and efficiency of their marketing efforts locally, regionally, and across the global enterprise
• Ensure on-going relevance, support and usage
• Enable the creation, adoption and dissemination of best practices
• Provide rapid access to timely, critical information
• Assess and manage performance, while adjusting tactics accordingly
• Are relied on and valued by Pharmaceutical companies and brands world-wide.

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