World-Renowned Economist and Best-Selling Author, Paul Zane Pilzer, Named Keynote Speaker at Health+Fitness Business Expo

SAN JUAN CAPISTRANO, Calif. – March 29, 2007 – Health+Fitness Business Expo & Conference, a division of Nielsen Business Media, today announced that Paul Zane Pilzer, a best-selling author, world-renowned economist, adjunct professor and wellness expert, will join the August 2-4, 2007 retail strength, cardio and fitness equipment trade show as the keynote speaker.

Pilzer, a “New York Times” best-selling author, will discuss his vision of the future for the fitness and wellness industries and how the opportunities – and challenges – for fitness and wellness professionals are greater than ever before. His philosophies, as outlined in his latest book, “The New Wellness Revolution,” challenge scientists, fitness solution providers, businesspeople, food manufacturers, doctors, and others focused on disease prevention and anti-aging to realize that they are part of a worldwide revolution and a combined industry estimated at $500 billion in 2007, rising to $1 trillion in the next 5 years.

“Reading Paul Zane Pilzer’s latest book is a rare and eye-opening experience that lets you see your profession in a whole new light,” said Richard Kelly, Health+Fitness Business marketing manager. “You are reminded that what we do in the fitness industry is a vital part of an overall wellness industry that is growing by leaps and bounds as a result of the increasing health issues facing our world. Show attendees will leave this keynote address energized about their role in this new industry and more aware of business opportunities the industry will provide.”

As his accomplishments attest, Pilzer is no beginner when it comes to spotting ideas, trends and technologies that will shape the future and is no stranger to the fitness industry. After receiving his MBA from Wharton in 15 months at 22, he became Citibank’s youngest officer at 22 and its youngest vice president at 25. Pilzer taught for 21 years at New York University and over the past 30 years, he has started and/or taken public, five companies in the areas of software, education and financial services.

His success and knowledge quickly made him a nationally recognized businessman and economist and as an appointed economic advisor to two presidential administrations, he warned of the impending savings and loan crisis years before others were willing to listen. Now, Pilzer is attracting attention in the health industry with his most recent book, “The New Wellness Revolution.”

“The New Wellness Revolution” is the second book written by Pilzer that defines and outlines the future of what he calls the “wellness” industry and includes guidance and business advice for businesses, entrepreneurs, product distributors, physicians and other wellness professionals.

The Health+Fitness Business Expo & Conference is the retail fitness industry’s premier trade-only event and sets the stage for the biggest names in the fitness industry to unveil the latest new products and emerging market trends to the retail fitness market. The show will take place at Denver’s Colorado Convention Center August 2-4, 2007.

For more information about the Health+Fitness Business Expo & Conference, please visit www.healthandfitnessbiz.com.

About Health+Fitness Business
Health+Fitness Business, a division of Nielsen Business Media, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Health+Fitness Business is the leading retail fitness industry business-to-business trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness. Now in its 10th successful year, Health & Fitness Business gathers more than 175 fitness related brands and approximately 3,000 industry professionals and decision makers on an annual basis. For more information, please visit www.healthandfitnessbiz.com.