Skila Releases Version 10.1 of Its Pharmaceutical Marketing Effectiveness Software

Morris Plains, NJ, March 2007 – Skila, A Sela2 Company, announces the release of version 10.1 of its pharmaceutical marketing effectiveness software. Skila has been offering technology and consulting services for the life science industry for over 12 years. The latest iteration of the software incorporates several new features based on Skila’s depth and breadth of experience in effectively launching and managing pharmaceutical and biotech brands.

The 10.1 release introduces several enhancements to the software that focus on overall operational efficiency and speed and enhance the suite of Performance Management applications with a tool to automate the production of business critical reports. These new features and enhancements include the ability to obtain key documents with a single click of a button without having to remember passwords, logging in to applications, searching for document locations, or having internet access; and enable users to spend more of their time on analysis vs. production. Additional internal enhancements enable simpler navigation and quicker access to information.

“We are very excited about the latest workflow optimization enhancements to the software. For the past 12 years we’ve continuously updated the software and version 10.1 gives our clients the ability to rapidly access knowledge at the click of a button,” commented Simon Mason, COO of Skila.

“The ability to obtain documents from notifications that clients receive in their email without having to login to a separate system will enhance the busy pharmaceutical executive’s workflow,” says Ilan Ghivoni, Skila’s Vice President of Product Development. “Now the client will be able to review key documents and presentations even when they don’t have access to the internet.”

With internal automation and user-facing enhancements, this new release provides impact to users by enabling faster access to information, a better user experience, and more operational effectiveness and efficiencies - increasing the value Skila delivers to its vast user community. Skila’s solutions are presently being used in support of 29 global brands across 56 countries in 11 therapeutic areas.

About Skila
Skila is a global leader in operationalizing marketing effectiveness for Life Sciences organizations world-wide. Our solutions help marketing teams across the enterprise get to their goal and deliver a proprietary edge – faster, more effectively and with greater efficiency.

While other marketing effectiveness approaches offer clients either consultative services or technology that must be owned and managed solely by internal teams in order to remain operational, Skila’s full-service solutions use a proven blend of web-based technology, methodology and on-going support to ensure results.

Skila’s managed solutions:
• Help life science organizations realize strategic goals by operationalizing strategy into actionable, manageable and measurable tasks
• Empower teams to access, share, collaborate, enhance, optimize and maximize the efficacy and efficiency of their marketing efforts locally, regionally, and across the global enterprise
• Ensure on-going relevance, support and usage
• Enable the creation, adoption and dissemination of best practices
• Provide rapid access to timely, critical information
• Assess and manage performance, while adjusting tactics accordingly
• Are relied on and valued by Pharmaceutical companies and brands world-wide.