Swim ‘n Sport Celebrates Spring With New Store Opening in Ohio –— Beachwood Place store marks second Ohio location for leading swimwear retailer –

MIAMI, FL, March 29, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, opened its second store in Ohio on March 16, 2007 at Beachwood Place, in the heart of Cleveland. The opening of the Beachwood store is the third new store opened in less than one month as the company continues to enter new markets in 2007.

“We’re already receiving a warm welcome in the two short weeks we’ve been open at Beachwood Place,” said Mark T. Sidle, president of Florida-based Swim ‘n Sport. “After record low temperatures in the northeast, swimwear fashionistas in the area are ready for warmer weather and now have a place to shop for the latest in high-fashion, top quality swimwear. As a specialty retailer, we cater to the customer with individualized attention to service while keeping up with the latest trends the industry has to offer. It’s our recipe for success and we’ve been using it for more than 50 years!”

Swim ‘n Sport opened its first Ohio store back in 2001 in Columbus at Polaris Fashion Place. The new Beachwood Place store offers the same fresh, exciting design concept, trimmed in warm colors and brushed aluminum accents. “We’ve created a stress-free approach to swimwear shopping by displaying the majority of our swimwear collections directly on the walls,” added Sidle. “This allows for an easy-to-shop approach and even the most fashion-conscious consumer to shop by style in a simple manner.”

For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. Sidle noted that attention to details, such as proper lighting, quality mirrors and dressing rooms in feminine colors with ample seating, all equate to a better shopping experience.

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 37 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Shan Studio, Trina Turk, XOXO and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.