Women Presidents’ Organization Announces Marti Barletta As Keynote Speaker For 2007 International Conference

NEW YORK – Marsha Firestone, Ph.D., president of the Women Presidents’ Organization (WPO), has announced that Marti Barletta, author and founder of The TrendSight Group, will be the keynote speaker at the 2007 WPO International Conference “Beyond Business As Usual: The Next 10 Years” - April 19-21 at the Westin Kierland Resort and Spa in Scottsdale, Ariz. Barletta is author of the just released PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders as well as her groundbreaking first book, Marketing to Women: How to Increase Your Share of the World’s Largest Market. She is the founder and CEO of The TrendSight Group, a leading consultancy specializing in Marketing to Women insights and ideas, and has worked with clients including Deloitte Consulting, Volvo, Trade Secret and Logitech. Barletta is a recognized international authority in the marketing to women field, frequently quoted in The Wall Street Journal, The New York Times, Fast Company, Business Week and other publications worldwide.

Barletta’s conference keynote address, “Future Trends – Marketing in the 21st Century, will focus on how organizations can and should “Get Smart about Marketing to Women”, incorporating her original research, concrete tactical applications and lively sense of humor. The 2007 International Conference encourages WPO members and potential members who qualify for membership to share their business strategies and experiences with their peers from across North America, as well as learn from interactive seminars and speakers. The Women Presidents’ Organization (WPO) locally and internationally connects top women entrepreneurs at the million and multimillion-dollar level ($2 million in gross annual sales or $1 million for service-based business) for greater personal and professional success.

Related Links:
http://www.womenpresidentsorg.com
http://kierlandresort.com/golf_spa/index.html
http://trendsight.com/index.php

News Facts:

· Marti Barletta, author and founder of The TrendSight Group, will be the keynote speaker for the Women Presidents’ Organization (WPO) 2007 International Conference on “Beyond Business As Usual: The Next 10 Years” April 19-21 at the Westin Kierland Resort and Spa in Scottsdale, Ariz.
· Barletta is the author of a new book, PrimeTime Women™: How to Win the Hearts, Minds, and Business of Boomer Big Spenders and ground-breaking Marketing to Women: How to Increase Your Share of the World’s Largest Market Segment.
· She is the founder and CEO of The TrendSight Group, a leader in marketing to women’s insights and ideas. The TrendSight Group helps companies worldwide leverage women’s buying power to build brands and gain competitive advantages with high impact programs and communications that motivate women.
· The WPO Annual Conference encourages members and potential members to share their business strategies and experiences with their peers from across North America, as well as learn from interactive seminars and speakers.
· The Women Presidents’ Organization (WPO) locally and internationally connects top women entrepreneurs at the million and multimillion-dollar level ($2 million in gross annual sales or $1 million for service-based business) for greater personal and professional success.


Quotes:
“We are excited to announce that we will be offering our members the opportunity to learn from Marti,” said Marsha Firestone, Ph.D., president of the WPO. “She is an expert in marketing trends and will provide our members information to shape their next ten years in business.”

About Women Presidents’ Organization (WPO):
The Women Presidents’ Organization (WPO) locally and internationally connects top women entrepreneurs at the million and multimillion-dollar level ($2 million in gross annual sales or $1 million for service-based business) for greater personal and professional success. In monthly meetings across the US and Canada, chapters composed of 20 accomplished women presidents from diverse industries and backgrounds invest time and energy in themselves and their businesses to drive their corporations to the next level. For more information, call 212-688-4114 or visit http://www.womenpresidentsorg.com.

Keywords:
Women Presidents’ Organization, WPO, Marsha Firestone, Entrepreneur, International Conference, Marti Barletta, The TrendSight Group, Westin Kierland Spa, Scottsdale, Arizona.

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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