ARPU~UP unveils a search engine optimization based campaign to raise awareness of MTRE

Caesarea Industrial Park, Israel, April 28, 2005 — ARPU~UP, a Web Marketing and Search Engine Optimization (SEO) consulting firm, has today announced the successful campaign to raise awareness for MTRE Advanced Technologies. ARPU~UP has implemented a search engine optimization campaign, that has led to a dramatic improvement in the rankings of MTRE website (www.mtre.com) in Keyword Phrases that define MTRE line of cooling therapy solutions and products in the leading search engines like, Google, Yahoo, MSN and Alltheweb.

Search Engine Optimization (SEO) provide techniques and strategies to help companies and organizations to develop their online businesses. The growing importance of search engines should motivate start-ups and innovative high-tech companies to consider their websites not just from the aesthetic point of view, but instead from functional and marketing aspects. In order to be found online, it is a strict necessity to positioning one’s site well in search engine, to expose the company solutions and products to the target market.

“As an innovative company in the medical device market, we always try to use the most advanced and cost affective tools in the marketing industry”, said Hagai Ben-Aser, regional manager at MTRE. “ARPU~UP helps us to achieve our goal to increase customers, sales and profits through high visibility within the search engines”.

MTRE is a non-invasive solution firm based on hyperthermia therapy and cooling therapy. The Company, a venture capital backed firm located in Israel, takes on the challenge of creating and marketing effective innovations medical devices in the thermoregulation industry.

ABOUT ARPU~UP

ARPU~UP (www.arpu-up.com) is an Israeli company that focuses on Search Engine Optimization (SEO) and Web Marketing services. Founded in 2003 by Boaz Babai, ARPU~UP has quickly become one of the leading search marketing agencies in Israel, providing award-winning strategies to help innovative Israeli start-up companies.

ARPU~UP portfolio include Commil (www.commil.com), a provider of advanced solutions for fixed to mobile convergence; MSQ (www.msq.co.il), a developer of advanced technology and products for the aesthetic and medical markets; VBox Communications (www.vboxcomm.com), a leading provider of Digital TV and Data Broadcast receiver equipment for Video and Data applications and BeInSync (www.beinsync.com), a provider of next-generation remote access software.

ARPU-UP provides an effective method of driving highly targeted visitors to web sites using search engines and blog based marketing solutions. For more information, visit www.arpu-up.com.

ABOUT MTRE

MTRE Advanced Technologies (www.mtre.com) is a venture-backed medical technology company that develops, manufactures and markets Innovative non-invasive solutions for body temperature control. MTRE is dedicated to developing, manufacturing and marketing an ever-increasing line of non-invasive solutions based on its proprietary human body temperature management technology, targeting those important clinical necessities that until now have remained largely untapped.

MTRE presents novel, revolutionary innovative non-invasive solutions that enable healthcare providers to exercise precise and timely control of body temperature, thereby paving the way for significant medical and economical benefits. The product lines target a wide range of medical applications and disciplines, including cardio-vascular, organ transplant, pediatric, neurosurgery, and trauma, as well as the evolving application of Neuroprotective Cooling Therapy for stroke, cardiac arrest and Traumatic Brain Injury (TBI) victims. For more information, visit www.mtre.com.