MarketingExperiments.com’s Paid Search Management Course to Begin March 29

JACKSONVILLE BEACH, Fla. – March 24, 2007 – Marketing Experiments.com, an online research laboratory, today announced its next paid search management course will begin on March 29, 2007. Throughout the course, MEC Labs teaches marketing, online product, e-marketing and SEM managers, among others, scientifically tested formulas designed to improve the performance and return on investment of paid search campaigns.

MarketingExperiments.com’s Paid Search Management course guides participants through creating, managing and tracking a new pay-per-click campaign for their sites. As part of designing the campaign, course participants learn how to build an effective ad, target new keyword groups, implement different bidding strategies and analyze the performance of a campaign. In addition, participants use MarketingExperiments.com’s seven-part paid search optimization formula to increase Web site ROI before the course is over.

“There is a formula for paid search marketing success,” said Brian Offenberger, host of “Online Marketing with RSS Ray” and certified paid search management professional. “Before my paid search management course from MarketingExperiments.com, I used skill and knowledge in managing paid search engine advertising. After my very first session, I learned a scientifically tested formula for paid search marketing success that doubled our click-through rates.”

The course will be taught by Dr. Flint McGlaughlin, founder of MarketingExperiments.com and Aaron Rosenthal, director of channels research for MarketingExperiments.com. McGlaughlin and Rosenthal have tested more than 1 million search terms on behalf of research partners like “The New York Times”, Reuters and the National Alert Registry, among others.

The paid search management course consists of seven sessions that are made available online at staged internals. After completing the online sessions, participants must pass an online exam to receive their certification as a paid search management professional.

The paid search professional certification series begins March 29, 2007. The complete course, including the presentations, complete recordings, print materials, examination and certification costs $595.

Those interested in finding out more about the certified online testing professional course or viewing a tour of the certification course can visit www.marketingexperiments.com.

About the Fundamentals in Online Testing Certification Program
This course is the first in a series of certification programs offered by MarketingExperiments.com. As part of the course, participants design, run and analyze the results from a split test on their own existing Web pages. Creating the actual split test and seeing how specific changes result in higher revenues allows participants to really experience how split testing can benefit their business. For more information, please visit https://www.marketingexperiments.com/certification-program.html.

About Marketing Experiments Labs
Marketing Experiments Labs is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing. Marketing Experiments Labs engages in primary and secondary research and publishes results in The Marketing Experiments Journal. To conduct relevant, practical experiments, Marketing Experiments Labs partners with clients such as the New York Times, Reuters News Service, and USA Health Care. For more information, please visit www.marketingexperiments.com.

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