Alpha 1 Marketing Automates Advertising and Promotion Production

Alpha 1 Marketing, a regional marketing firm, chooses Universal Ad to automate its advertising and promotion production processes.

The On Demand Advertising and Promotions suite of applications automates the creation and production of advertising and promotional material. The new system produces a page of advertising in 10 minutes versus two to three hours with the previous manual process. After an initial three-week trial, Alpha 1 is deploying the software in three stages.

Universal Ad’s On Demand Advertising and Promotions (ODP) Suite was built around the patented Ad Builders technology - highly innovative automated page building and editing engines that provide a wide range of unique features.
The ODP Suite includes the following applications:

Promotion Studio – automatically generate and then instantly repurpose ads across all media channels (inserts, catalogs, in-store signage, Web ads, and more), while leaving full creative freedom in the hands of the designers through the use of unlimited dynamic graphical models.

Promotion Planner – streamline the collaborative planning, creation, and approval processes and integrate data from external sources in order to plan highly targeted and fully leveraged promotions based on fully controlled business processes at all organizational levels.

Retail DAM – significantly reduce the Advertising and Promotions resources and expenses involved in maintaining product data and graphics by using centralized data bank for all promotion-related image, product and metadata information that was designed from the ground up for use for retail purposes.