Holiday’s Equity Exchange Generates Over $900 Million for Timeshare Developers

Seattle, WA—Holiday Equity, a timeshare resort services company, announced today that since 1992, it has generated $975 million for its resort partners through its Equity Exchange program, and expects to exceed $1 billion by the end of 2007.

“The Equity Exchange allows timeshare developers to sell to existing timeshare owners,” said Rick Fernandez, Director of Resort Services for Holiday. “Many of these owners exchange to another resorts and find they like it better, but don’t want to own two timeshares. This is a way for buyers to use the Vacation Equity® they already have in their old membership and upgrade to a new one without the hassle of selling. That’s why we call it ‘Trade-In and Trade-Up.’”

Holiday Equity, part of the Holiday Group, one of the largest and most respected timeshare companies in the US, developed the Equity Exchange program to overcome the difficulties often encountered when trying to sell an existing timeshare.

“It’s obviously been very successful,” said David Skinner, president of Holiday Group, “but we’re just getting started. A lot of timeshare owners today are looking for a better fit, and Holiday Equity helps them find it. I expect that number to be over $1 billion by the end of the year as we continue to add new partners.”

Holiday Equity currently has over 125 timeshare resort partners.

“There are over 500 timeshare resorts competing worldwide,” said Fernandez. “The Equity Exchange helps give our resort partners a marketing edge. We provide them with the training and resources they need to make sure the program works for them—and it’s clearly been working.”

Holiday Equity, the Trade-In & Trade-Up!® company, is a subsidiary of Holiday Group. For more information, please contact Rick Fernandez, Director of Resort Services, at 1-800-704-0307 ext. 1198, or visit www.meetholiday.com.