Book Services Company Offers Book Marketing & Promotion Tips To New Authors

Houston, TX – March 2007 — Sales and marketing professional Kevin Mitchell shares tips about book marketing to new authors through The New Author’s Book Marketing eCourse. This 5 week informative eCourse gives new authors effective practical ways to market and promote their new books.

“After having their books published, most new authors feel their job is done,” says Mitchell. “They believe it is the publisher’s job to market and promote their books.” But the reality new authors face, oftentimes too late to do anything about it, is that the responsibility to market and promote their new books lies with them.

“Authors need to understand their book is their baby. Now that it’s born, don’t expect someone else to care for it,” says Mitchell. “By putting into motion the strategies in this eCourse, new authors can effectively increase the sales of their books.”

The New Author’s Book Marketing eCourse gives new authors:
- Weekly online lessons
- An analysis of their book marketing needs
- Strategies to market their books
- A wealth of free book marketing resources
- Unlimited email Q & A access

For most new authors, marketing is an unfamiliar arena where they feel uncomfortable operating. But Mitchell insists it is where the author has to function successfully.

Mitchell counsels, “Authors have to think like entrepreneurs, not just writers who have something to say. But think like authors who have a lifetime of books, products, and services to sell. The life of the authors' books depends on their determination and passion in selling and promoting their products.” Mitchell’s eCourse helps make this necessary shift in the thinking of new authors.

About Kevin Mitchell
Kevin Mitchell is an award winning sales and marketing professional and co-owner of MKM Book Services. He designs marketing strategies for authors. He is the instructor of The New Author’s Book Marketing eCourse. For more information visit his web site at: www.mkmbookservices.com

Media Contact: Kevin Mitchell
281-530-3517
kevin@mkmbookservices.com