Ted Mininni Invited to Chair at IIR Youth Marketing Mega Event

HUNTINGTON BEACH, CALIFORNIA: 27-28 March, 2007: Ted Mininni, president of Design Force Inc., Marlton, New Jersey, will be conference chair for the “Tweens Track”, on March 27 and 28 at this year’s Youth Marketing Mega Event, to be held at the Hyatt Regency Huntington Beach Resort + Spa in Huntington Beach, California. As chair, Mr. Mininni was invited to make an address at the beginning of each day’s “Tweens Track” session.

The Institute for International Research’s Youth Marketing Mega Event is a must for all marketing executives who are challenged with developing successful corporate branding initiatives aimed at today’s sophisticated kids. IIR is a respected producer of conferences in numerous industry sectors, across the United States and abroad. IIR brings the most sought-after experts together to give business leaders access to newest thinking, proven strategies and the “edge” they need over their competitors.

The Youth Marketing Mega Event is popular and heavily attended by companies in all sectors who market products and services to kids’ demographic groups. Mr. Mininni: “By understanding the factors that motivate brand loyalty in kids, savvy marketers can begin to create a life-long relationship with the next, viable generation of consumers.”

Mr. Mininni will be leading off the Tween Tracks on both days with opening remarks centered on today’s sophisticated Tween as consumers. “Tweens have huge discretionary purchasing power. They also exert tremendous influence over their families’ purchases, to the tune of almost $250 billion dollars. This demographic, aged between 8-13 years of age is a key focus of marketers today. These are tomorrow’s adult consumers; developing positive brand experiences with kids at this stage could cultivate lifetime relationships with them, even as they progress into adulthood.”

In his remarks, Mr. Mininni will touch on several key factors that marketers must know when trying to reach tweens. These include: tweens’ core values, tweens as multi-taskers in a media-rich environment, tweens’ responsiveness to interactive marketing initiatives, tweens’ favorite communications platforms, and the role of viral marketing and mass personalization in regard to this demographic group.

Mr. Mininni: “I look forward to participating in the Youth Marketing Mega Event, and meeting my peers and clients at this important conference. For all of us who are involved with designing experiences for kids that connect them in a positive way to brands, this truly is a must-attend event. “

Design Force Inc. conducts extensive research as a brand identity and package design consultancy. The design business’s targeted sectors include kids’ brands, including the toy and entertainment, and food and beverage industries. For over 17 years, the firm’s core competencies have been brand identity development, package design, and consumer promotion design.

Design Force Inc. specializes in "Connecting with Today's Youth through the Most Compelling of Experiences: the Power of Enjoyment".

For more information, or to contact Design Force, or Mr. Mininni, please call 856-810-2277, or go online at www.designforceinc.com