Novalis® Plants Receive Industry Recognition

March 28, 2007 — Atlanta — The ‘Double Knock Out®’ and ‘Pink Double Knock Out®’ roses, two exclusive, shrub rose variety offerings from Novalis®, a professional Horticulture trade consortium made up of significant perennial and woody ornamental growers spanning the United States, have been recognized and awarded top industry honors.

The ‘Pink Double Knock Out’ rose has been awarded Best New Plant by NMPRO magazine’s 2007 New Plant Pavilion, which was determined by a majority vote when compared with 38 plants from 17 participating companies at the 2007 American Nursery and Landscape Association’s Management Clinic in Louisville, Ky.

The ‘Double Knock Out’ rose has been concurrently honored as a top new variety by the American Rose Society’s “2006 Roses In Review” report. ‘Double Knock Out’ received an 8.4 garden rating among competitive roses in the Top Ten Big Roses category, and received the highest rating in the group. Both the ‘Double Knock Out’ and ‘Pink Double Knock Out’ roses are part of Plants that Work, Novalis’ national, consumer plant brand.

“Superior breeding and excellence in garden performance make the ‘Double Knock Out’ and ‘Pink Double Knock Out’ clear choices for home gardeners across the country,” said J. Guy, manager of Novalis. “The Novalis commitment to bring high-quality, reliable plant material to consumers can be seen in both of these steadfast roses. These truly are Plants that Work®.”

About ‘Double Knock Out®’ and ‘Pink Double Knock Out®’
The ‘Double Knock Out’ rose presents itself in a more compact and upright fashion than its relative, the ‘Knock Out’. With double, full, rich, cherry-red blooms, ‘Double Knock Out’ displays a show of color from early June to hard frost and is disease and pest resistant. It reaches 4 feet high and wide, and grows in full sun. It is hardy in USDA Hardiness Zones 4-9.

‘Pink Double Knock Out’ has an abundance of double, hot-pink flowers that do not require deadheading. It combines the disease resistant attributes that made ‘Double Knock Out’ such a popular plant that is suitable for many garden spaces. It reaches 4 feet high and wide, and grows in full sun. It is hardy in USDA Hardiness Zones 4-9.

About Novalis® and Plants That Work®
Novalis® is a national consortium of quality and like-minded growers spanning the nation that provides only the best of trialed plant programs coupled with brand-consistent marketing and merchandising materials to independent garden centers, landscape companies, and rewholesalers in all regions of the country. Novalis is composed of Carolina Nurseries, Armstrong Growers, The Conard-Pyle Company, Fisher Farms, Greenleaf Nursery Company, Hackney Nursery Company, Imperial Nurseries, Willoway Nurseries and Windmill Nurseries. Novalis’ plants are branded as Plants That Work® and can be found in independent garden centers across the country. Interested independent retailers and home gardeners can learn more about Novalis®’ Plants That Work® at www.plantsthatwork.com.

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