Toot! Toot!*: Jeff Fisher LogoMotives designs to be in "Branded" book from Début Publications Ltd

(Portland OR) The logo design work of Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, will be represented with 27 identity examples in the upcoming book "Branded" from United Kingdom publisher Début Publications Ltd. Logo designs of over 130 international graphic designers, design firms and agencies will be included in the book to be published later this year. Fisher has also been asked to contribute text about an aspect of identity design for the book.

Designs from Jeff Fisher LogoMotives to be featured in the book include those for the Benicia Historical Museum (Benicia, CA), Four Rivers Community School (Ontario, OR), Twisted Elegance Interactive (Seattle, WA), and the Young Native Writer's Essay Contest sponsored by the Holland+Knight Charitable Foundation (Tampa, FL). Logos for DataDork (Fontana, CA), the Valles Caldera National Preserve (New Mexico) and the Seacoast AIDS Walk (Portsmouth, NH) were also selected.

Portland clients to be highlighted in the volume include interiors firm NoBox Design, the VanderVeer Center anti-aging clinic, the City of Portland's Neighborhood Service Center program, Bella Terra Landscape Designs, the AIDS residential care facility Our House of Portland, architect Thomas Fallon and Balloons on Broadway. Designs for the Just Out newsmagazine, Black Dog Funiture Design,the greeting card company Good Pig, Bad Pig and TraveLady Media will also be in the book. Logos for the community activist organization Association for Responsible Inner Eastside Neighborhood Development (AFriend), Pearl Real Estate, and the now closed Balaboosta Delicatessen were also recognized.

Identities honored for North Portland businesses, organizations or events include those for the St. Johns Window Project, North Portland Business Association, Coyner’s Auto Body, and University Park United Methodist Church's annual North Portland Pride BBQ and Festival.

Selected designs also include images created for George Fox University's Tilikum Center for Retreats & Outdoor Ministries (Newberg, OR) and the Emerge Medical Spa at Bridgeport (Tigard, OR).

Jeff Fisher has received nearly 550 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 85 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council and the UCDA Designer Magazine Editorial Advisory Board. His first book, "The Savvy Designer's Guide to Success," was released by HOW Design Books in late 2004. His new volume, "Identity Crisis!," will be on bookshelves in late 2007.

* If I don't "toot!" my own horn, no one else will.