Crescent State Bank Launches New Web Site

CARY, N.C. – Michael Carlton, president of Crescent State Bank, the wholly owned subsidiary of Crescent Financial Corporation (NASDAQ Global Market SM), has announced that the bank has launched a new redesigned Web site. The improvements to the Web site include easy-to-use navigation, an online mortgage application, online banking and bill payment, educational information on identity theft, financial calculators and account comparison charts. VisionPoint Marketing of Raleigh, N.C. redesigned and developed the Web site. For more information, visit the Web site at http://www.crescentstatebank.com.

Related Links:
http://www.crescentstatebank.com
http://www.visionpointmarketing.com

News Facts:

· Crescent State Bank has launched a new redesigned Web site at http://www.crescentstatebank.com.
· The improvements to the Web site include easy-to-use navigation, an online mortgage application, online banking and bill payment, educational information on identity theft, financial calculators and account comparison charts.
· VisionPoint Marketing of Raleigh, N.C. redesigned and developed the Web site.

Quotes:
“We are pleased to be offering this upgraded Web site,” said Carlton. “Crescent State Bank is committed to giving our customers the best and most convenient services they can receive online from a financial institution.”

“Our redesign of the Web site emphasized a layout that would be most efficient for both Crescent State Bank employees and its customers,” said Diane Kuehn, president of VisionPoint Marketing.

About VisionPoint Marketing:
VisionPoint Marketing, an Internet marketing firm, helps mid-sized organizations achieve significant, measurable results by developing and executing strategic, creative online marketing solutions such as web design, search marketing, and e-mail marketing. Recognized as a leader in interactive initiatives ranging from branding to lead generation, VisionPoint Marketing helps organizations differentiate themselves from their competition while achieving their marketing objectives. A minority and woman-owned business headquartered in Raleigh, N.C., VisionPoint Marketing received the Greater Raleigh Chamber of Commerce's Pinnacle Business Award for Steady Growth and Profitability in 2006, recognizing the firm's outstanding growth and sustained success. For more information, please visit www.visionpointmarketing.com, or call 919-848-2018. Send inquiries to info@visionpointmarketing.com.

About Crescent Financial Corporation:
Crescent Financial Corporation is the bank holding company for Crescent State Bank in Cary, North Carolina and Port City Capital Bank in Wilmington, North Carolina. The Company has total assets of approximately $698 million, deposits of approximately $542 million, and loans of $543 million as of December 31, 2006, with eleven full service banking offices in the communities of Cary (2), Apex, Clayton, Garner, Holly Springs, Sanford, Southern Pines, Pinehurst, Raleigh and Wilmington, North Carolina.


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Information in this press release contains "forward-looking statements." These statements involve risks and uncertainties that could cause actual results to differ materially, including without limitation, the effects of future economic conditions, governmental fiscal and monetary policies, legislative and regulatory changes, the risks of changes in interest rates, and the effects of competition. Additional factors that could cause actual results to differ materially are discussed in Crescent Financial Corporation’s recent filings with the Securities and Exchange Commission, including, but not limited to, its Annual Report on Form 10-K and its other periodic reports.

Keywords:
Crescent State Bank, Crescent Financial, Global NASDAQ, Mike Carlton, Ray Vaughn, Cary N.C., Garner, N.C., Apex, N.C., Clayton, N.C., Holly, Springs, N.C., Stanford, N.C., Southern Pines, N.C., Pinehurst, N.C., Raleigh, N.C., Wilmington, N.C., Port City Capital Bank, VisionPoint Marketing, Web site

Patty Briguglio
MMI Associates, Inc.
919-233-6600
patty@mmimarketing.com

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