ICU Eyewear is “Seeing Green” - New Eco-Friendly Reading Glasses

No, it’s not envy that is turning the executives green at ICU Eyewear; it’s the latest step in their ongoing efforts to incorporate “green” business practices into their company.

ICU Eyewear announced today that they have finalized their innovative production and manufacturing processes for a “green” reading glass. Made of 100% reclaimed materials, the reading glasses will be available in two stylish frame shapes and five chic color choices.

Basha Cohen, Senior Vice President of Sales at ICU Eyewear says, “We are proud to be the leaders in globally conscious fashion in the reading glass industry. Adding ‘green’ reading glasses to our product line is another way for us to build a sustainable business.” Recently, ICU Eyewear also announced the expansion of its existing product return and recycling program, entitled “Saving the Planet One Reading Glass at a Time”.

The “green” reading glasses will be available in March of 2007.

For more information on ICU Eyewear, please contact Rose Baldwin via telephone at 415-721-1493 or email at rose@icueyewear.com.

Headquartered in San Rafael, California, ICU Eyewear has enjoyed tremendous growth since it’s inception in 1998. ICU Eyewear’s line is filled with cool shapes, vibrant colors, etched stems and rhinestone accented reading and sunglasses for trend setting women and men. To view the entire ICU Eyewear collection online, please visit www.icueyewear.com.