Foreign Enterprises in China Pay New Year’s Call to Chinese People Campaign Successfully Holding in Three Cities

For celebrating the 2007 Spring Festival, 99AD (99ad.com), China’s innovative media buying network, is organizing a special public campaign - “Foreign Enterprises in China Pay New Year’s Call to Chinese People “, which is directly supported by the China International Public Relation Association and initiated by SK Telecom, Asiana Airlines and MTV China, from 9th Feb to 5th March, 2007.

This campaign aims at advocating public interests, representing foreign companies in P.R.C. who are dedicating to Glocalization - how to combine global brand strategies with local environment and demand successfully and closely to conclusively realize “Global Mind, Local Operation” and their Corporate Social Responsibility (CSR) - apart from their business fields, how to strengthen companies’ credibility and public trust in business ethics, protection of employees’ rights and interests, resources saving, among others.

The greetings to Chinese people are delivered through outdoor bulletinboards, TV, radio, magazine and the Internet. NEC, Sharp, Charoen Pokphand Group, West DeutscheLandes Bank Ltd, Thai Airways, Honeywell, Stryker, Atsec, Research In Motion, Rohde-Schwarz, among other hundreds of foreign enterprises in China is taking part in the campaign.

Yannong, Zheng, Executive Vice Chairman of China International Public Relations Association (CIPRA) observed, “Chinese Spring Festival is just round the corner, foreign businesses in China pay new year’s call collectively to Chinese people, shows that enterprises is paying more and more attention to the shaping of a better corporate image. Enterprises, especially for those globalized, can only succeed if they can well blend themselves with the local culture”
“The foreign businesses in China have been contributing passion and wisdom to the modernization process of China. They promote the fast development of China’s economy, facilitate China to merge into the mainstream of the world and nurture the friendship between Chinese and foreign people.” said Peiai Chen, Director of the Academic Committee, Chinese Advertising Association, professor and doctoral advisor at Xiamen University.

Netizens can also comment at the campaign homepage (http://www.99ad.com) to participate in this event.