Shaadi.com adjudged as one of the “Best Practice Websites” in India

Mumbai, March 2007: A recent 'usability study' of 121 most popular websites in the country, conducted by online research consultancy firm JuxtConsult, credited Shaadi.com for being the Best Practice Website in India. Shaadi.com has been adjudged as the matrimonial portal with the best practices, achieving a score of above 95 percentile.

Commenting on this recognition, Mr. Vibhas Mehta, Business Head of Shaadi.com said, “We are elated and humbled by this recognition on a national platform. It is a reflection of our commitment to providing a simplified, trusted and proven matrimonial services website”.

The online research conducted by JuxtConsult reveals that only 26 (or about 1 in 5) of the websites are truly 'customer-responsive'. Of the 26 highly user-friendly identified, 12 websites stood out to form the benchmark or the best 'practiced group'. Shaadi.com is featured amongst these 12 websites.

This evaluation and classification of the top 121 highly popular websites in India in terms of their customer responsiveness and download times was done by JuxtConsult as part of its study to measure and calculate ‘User Friendliness Index’ (UFI) of these websites. All the 121 sites were measured on the 32 individual usability criteria to arrive at the comprehensive usability index, or ‘User-Friendliness Index’ (UFI) of each website. Only 26 of the 121 most popular websites in India were able to qualify to be tagged “User Friendly”.

To make the study more comprehensive and representative, the top 5-6 websites from 23 popular online categories were included. The top 5-6 websites from each of these categories were selected using a combination of the Alexa traffic ranking data and the user preference of these websites as measured through a large online internet survey conducted by JustConsult in May 2006 under its ‘ In Asia Online 2006’study.

About Shaadi.com:
A part of People Interactive (I) Pvt. Ltd., Shaadi.com was founded in 1997 and has emerged as a leading Internet Services Company in India. Using proprietary technology, Shaadi.com has transformed matchmaking into an interactive and exciting experience. A detailed profile, multiple photos and a robust messaging system make virtual matchmaking almost real. Shaadi has been ranked “The most visited matrimonial website in India” by Ranking.com and is also the only Matrimonial Website among the top 10 most visited websites in India as per Alexa.com. Shaadi is the first Indian matrimonial portal to be ISO 9001:2000, TRUSTE and Verisign certified. Today, with over 9.1 million members, 300 million page views per month and over 715,000 successful marriages to its credit - Shaadi.com has revolutionized the entire process of matchmaking.

People Interactive (I) Pvt. Ltd.
People Interactive (I) Pvt Ltd a part of People Group, which owns and operates businesses such as Shaadi.com, Fropper.com, Shaaditimes.com, Astrolife.com and Shaadi Point. Besides People Interactive, the group is a leading player in the Mobile VAS space through its company People Infocom. Its brand MAUJ is a preferred partner to leading mobile operators all over the world. People Group is also involved in film & television production and event management through subsidiary companies, People Pictures, Purple Media and PEP Management respectively. People Interactive is a member of Nasscom, MAIT, FICCI, and a primary member of IAMAI.