Keith Burwell Joins Kaleidico as Regional Sales Director

Kaleidico, an Internet technology company that provides lead management solutions, today announced the appointment of Keith Burwell to the position of regional sales director. Burwell will be responsible for managing the development and execution of account strategies and lead the organization’s prospecting, lead generation and sales efforts.

“Keith will be instrumental in maintaining and deepening our customer relationships,” said Kaleidico CEO, Bill Rice. “He has worked in the e-commerce space for more than seven years and is well-known in the industry. Keith will be an important asset to our company as we continue to build our sales team.”

Prior to joining Kaleidico, Burwell served as equity online-product manager for Quicken Loans in Livonia, Mich., where he was successful in directing the business unit’s operations and continually developing new operational procedures and markets from 2004-2006. He also was directly involved in growing the broker wholesale program and adding more than 600 new brokers to the channel.

Prior to that, Burwell served as enterprise project manager for Key Bank in Cleveland, where he managed IT projects and received exceptionally high client satisfaction results. He also served as senior project management consultant at Dewolff, Boberg and Associates. During his tenure, he achieved $800,000 in annualized financial savings for a Fortune 500 engineering and construction company and implemented a management operating system within a major commercial airline product line.

Burwell is an active member of the Michigan Electronic Payments Organization. He holds a master’s of business administration from Liberty University in Lynchburg, Va, and a bachelor’s degree in economics and business from the Virginia Military Institute.

About Kaleidico
Kaleidico is an Internet technology company that provides lead acquisition, allocation and management solutions. icoSales, the company’s flagship product, is a fully customizable lead management sales platform that aligns prospects with sales personnel most likely to understand their needs and guide their transaction to a close. Mortgage companies throughout the United States depend on Kaleidico to give their bankers and brokers the tools they need to manage prospect information and guide customers through the mortgage process. Based in Flat Rock, Mich. and Cleveland, Ohio, Kaleidico has satellite locations in New York and Calif. and sales personnel located throughout the United States. To learn more please visit www.kaleidico.com or call 866.667.5253.

Contact:
Erica Stoddard
Airfoil Public Relations - High Tech PR
248-304-1450 (desk)
248-930-7884 (cell)
Stoddard@airfoilpr.com
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