Health+Fitness Business Expo Partners with SNEWS® and SOAR Communications to Promote Fitness Industry and Show

Health+Fitness Business Expo & Conference, a division of Nielsen Business Media, today announced it has partnered with Specialty News (SNEWS®) and SOAR Communications to help promote its strength, cardio and fitness equipment trade show.

Health+Fitness Business has chosen SNEWS® and SOAR Communications to help promote its fitness industry trade show because of their combined success in the markets they serve.

"After ten years of successful Health+Fitness Business Expos, it was vital for us to form partnerships with two organizations that could provide strategic communications services and drive show and industry's achievements even further," said Lance Camisasca, Health+Fitness Business' show director. "We are very confident SNEWS® and SOAR will help us do that."

SNEWS® is the acknowledged industry standard for late-breaking insider news, trend reporting and business education to the outdoor and fitness industries. Also publisher of the GearTrends® and eFitBiz magazines and the Law Review, SNEWS® is considered the best electronic news source for the trade and has offered respected industry insight and expertise for nearly 25 years.

SOAR Communications is a full service marketing communications agency focused on the sports, outdoor, athletics, recreation and sporting goods industries. It has successfully provided Health+Fitness Business' sister company, the Interbike bicycle trade show, with public relations efforts for more than a year, as well as providing marketing services for several other clients in the sporting goods industries. Under terms of a multi-year agreement, SOAR will develop and execute public relations campaigns for Health+Fitness Business.

SNEWS® will be the Official Media Partner for the Health+Fitness Business Expo by providing pre-show updates and information, hosting the new HFB On- line Community Hub and Media Center and consulting on conference content. Additionally, SNEWS® will continue to organize the popular SNEWS® Fitness Forum panel discussion – promising again to be thought-provoking and entertaining — following the keynote speaker on the first show morning. New for 2007, the HFB Expo Planner will be printed exclusively as a special section of the Fitness GearTrends® magazine, out in July, and SNEWS® will publish daily "Hot Sheets" with show updates and news the first two show days.

The Health+Fitness Business Expo & Conference is the retail fitness industry’s premier trade-only event and sets the stage for the biggest names in the fitness industry to unveil the latest new products and emerging market trends to the retail fitness market. The show will take place at Denver's Colorado Convention Center August 2-4, 2007.

For more information about the Health+Fitness Business Expo, please visit www.healthandfitnessbiz.com

About Health+Fitness Business
Health+Fitness Business, a division of Nielsen Business Media, is a full service tradeshow company whose goal is to create, market and produce high quality tradeshows and educational conferences. Health+Fitness Business is the leading retail fitness industry business-to-business trade event, bringing together top manufacturers, retailers, buyers, industry advocates and media to conduct the business of the fitness. Now in its 10th successful year, Health & Fitness Business gathers more than 175 fitness related brands and approximately 3,000 industry professionals and decision makers on an annual basis. For more information, please visit www.healthandfitnessbiz.com

About SNEWS® (Specialty News)
SNEWS® strives to "create community through communication" and is the only industry news and information source serving both the outdoor and fitness markets. Along with its GearTrends® and eFitBiz magazines, GearTrends® website and Law Review, SNEWS® includes a network of sources that are the acknowledged industry standards for late- breaking insider news, trend reporting and business education to the outdoor and fitness industries as well as a gateway for consumers via GearTrends.com. Offering respected industry insight and expertise for nearly 25 years, SNEWS® reaches out with news, analysis, and retailer training that is inspiring and honest. For more information, please visit www.snewsnet.com

About SOAR Communications
Utah-based SOAR Communications is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation sporting goods industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/Web design, public/media relations, investor/financial/analyst relations and sales support programs. For more information, please visit www.soarcomm.com