New book identifies the approaches of successful directors and boards

A new book ‘Winning Companies; Winning People’ by Colin Coulson-Thomas shows how under performing directors and boards can be helped to adopt the approaches of their higher performing peers to improve corporate performance. Under performing directors and their teams and ineffective boards can be helped to adopt the winning ways of their higher performing peers. Workgroup productivity and corporate performance can be transformed to deliver commercial success for organisations and personal satisfaction for individuals. A new book ‘Winning Companies; Winning People’ by Colin Coulson-Thomas shows how.

Why are some corporate boards, directors and people in key roles so much more effective than others who undertake similar tasks in equivalent circumstances? What do the high performers do differently? The Winning Companies; Winning People research programme examines approaches and behaviours in important areas such as visioning, communicating, building relationships, bidding, pricing and exploiting know-how.

Over 4,000 organisations from smaller firms to major corporations have participated in the University of Lincoln programme led by Prof. Coulson-Thomas. Some 2,000 of these have contributed to studies to identify critical success factors for key business development activities and the major drivers of corporate performance. The findings are remarkably consistent across sectors, professions and different sizes of organisation.

Areas examined range from understanding the business environment to purchasing and new ways of working. Because most success factors are attitudinal and behavioural, investigating teams can distinguish the approaches of high performers or winners from the practices of low achieving losers. The results are summarised for the first time in ‘Winning Companies; Winning People’.

The book is good news for those who would like to raise their game. It provides a compendium of the differing approaches of winners and losers for directors and boards with ambitions to build successful businesses and achieve their full potential. According to Prof. Coulson-Thomas, ‘Identified winning ways can be quickly adopted. Every participant in the research programme could boost performance by embracing additional critical success factors and adopting more winning approaches.’

‘Winning Companies; Winning People, the differing approaches of winners and losers’ by Colin Coulson-Thomas (ISBN 1-904235-58-1; Price £19.95) is available from Kingsham Press: Tel. +44 (0)1243 779378; Fax. +44 (0)1243 779078; or from http://www.coulson-thomaspublications.com

Information about other books and reports by Prof. Coulson-Thomas can be found on http://www.ntwkfirm.com/bookshop/ while details of the critical success factors identified by his research can be obtained from http://www.winningnewbusiness.biz/

Professor Coulson-Thomas, an experienced chairman of award winning companies has helped over 100 boards to improve board and/or corporate performance and spoken at over 200 national and international events in 35 countries. He can be contacted by Tel: 00 44 (0) 1733 361 149 or email: colinct@tiscali.co.uk and via http://www.adaptation.ltd.uk

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