Novica Expands Jewelry Division

LOS ANGELES, Calif.—March 12, 2007—Novica.com announced today the expansion of its Jewelry division (http://jewelry.novica.com), showcasing the handmade designs of master silversmiths and jewelers from nations across the globe.

Launched this March in preparation for peak Mother's Day gift sales, Novica's expanded Jewelry division includes more than 15,000 unique designs of handmade jewelry direct from award-winning and up-and-coming designers around the world.

"The expansion of Novica's Jewelry showcase furthers Novica's mission of aiding the world's artisans while helping to preserve our rich heritage of cultural and artistic traditions worldwide," explained Roberto Milk, Cofounder and CEO of Novica.com.

A new system of filters will allow customers to find the perfect collection of handmade jewelry much faster than the previous system. Visitors now browse by price, material, style, and other important attributes, including specific ring size, while easily sorting to select from among hundreds of gemstone types, ranging from agate to zircon.

Novica's Jewelry home page (http://jewelry.novica.com) features fine Taxco sterling silver jewelry and turquoise jewelry from Mexico; traditional gemstone jewelry sets from India; Balinese pearl jewelry and turquoise jewelry; Thai pearl jewelry and sterling silver jewelry; exceptional Brazilian gemstone jewelry; weighty gold, sterling silver jewelry, and turquoise jewelry from the Andes; and fine handcrafted jewelry from Ghana, West Africa.

About Novica.com: Novica.com (http://www.novica.com), in association with National Geographic, offers more than 20,000 limited edition and one-of-a-kind gifts, jewelry, and home decor treasures handmade by master artists in Asia, Africa, and Latin America. Unlike traditional retail channels, Novica works directly with artists and artisans through its seven international sourcing and shipping offices. All 2,000 master artisans are profiled and pictured on Novica.com, and customers enjoy a 100 percent satisfaction guarantee on all offerings. Novica was founded in 1999 with the mission of aiding artisans and preserving ancient craft traditions. Novica is headquartered in Los Angeles.

###