Swim ‘n Sport Cruises Up The Atlantic and Opens First New Jersey Store –— Paramus Park store latest in company’s growing portfolio –

MIAMI, FL, March 9, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today that is entering the metropolitan New York area with its first store in New Jersey at Paramus Park in affluent Bergen County. The opening of the Paramus Park location represents a significant step in the company’s retail expansion plans and additional stores in other high profile locations in the area are expected.

“This market is the fashion capital of world and the ladies in this area are known to have an incredible sense of style and appreciation of swimwear,” said Mark T. Sidle, president of Swim ‘n Sport. “We believe the strength and appeal of the high-fashion, top quality swimwear we carry coupled with our superior customer service is sure to resonate well with women in the area.”

According to Sidle, the new Paramus Park store is located in a premiere location and the community surrounding the area is such a vital part of New York. The store features a fresh, exciting design concept with warm colors and brushed aluminum accents that contributes to a stress-free approach to swimwear shopping. “All of our swimwear is displayed directly on the walls in an easy-to-shop atmosphere that allows the most fashion-conscious consumer to shop by style, from tankini to one-piece or bikini and separates.”

For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. Sidle noted that attention to details, such as proper lighting, quality mirrors and dressing rooms in feminine colors with ample seating, all equate to a better shopping experience.

“Whether it’s a trip to the Jersey shore, Bermuda or a luxury vacation to a Caribbean island, shoppers will always find the latest swimwear at Swim ‘n Sport,” added Sidle. “Many of the styles we have today mimic those that we see on the runways – from bling to bold patterns, to matching skirts and accessories. There’s a suit in our store for everyone.”

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 36 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, New Jersey, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Shan Studio, Trina Turk, XOXO and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.