New Research Predicts 2007 Trends in Health and Wellness Ingredients

New York, March 6, 2007 — The buzz is on as Omega-3 fatty acids, exotic pseudograins, antioxidants, and other high profile wellness ingredients continue to flood grocery shelves. Functional foods infused with the most advanced innovations in supplemental nutrients or the latest in flavor technologies are gaining momentum and meeting the health and wellness demands of consumers, according to Ingredients Affecting Health and Wellness: Innovations and Trends to Watch in 2007, a new report from Packaged Facts.

Packaged Facts’ unique look at the current state of health-enhancing foods chronicles the leading factors influencing the wellness food ingredients market, including the ongoing obesity epidemic, demographic shifts, food safety concerns, and changing consumer purchasing habits. How these influences play into the momentum already created by the surge in demand for organics, no trans-fats, and other wellness ingredient trends is laid out in a fresh approach to food trend analysis.

According to the report, key challenges for 2007 will be to avoid creating consumer confusion resulting from the growing quantity and specificity of scientific information available, to enhance credibility by leveraging sound science, and to create compellingly positioned products so that consumers can purchase with confidence.

“Five years ago few people would have thought that we’d be reporting on the advent of cellulose, bamboo, and cottonseed as fiber alternatives,” notes Don Montuori, the publisher of Packaged Facts. “But today’s more wholistic and scientific approach to wellness is opening up diverse opportunities for developing food and beverage ingredients from both common and exotic sources that have not been readily tapped, making the growth potential in this market very dynamic.”

Ingredients Affecting Health and Wellness looks at the scientific understanding and consumer attitudes from the standpoint of driving ingredient selection and identifying relevant marketing, regulatory, and claims considerations. It addresses the health issues and ingredient trends where more activity is expected in the coming years, while projecting the hottest ingredient trends of the year 2007. This report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/Ingredients-Affecting-Health-1282386. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.