Golf Channel Signs Long-Term Contract with Simmons

DEERFIELD BEACH, FL. – Simmons, an Experian company and the most respected authority on the behavior of the American consumer, today announced that it has signed a long-term contract to provide the Golf Channel with access to crucial consumer data from its National Consumer Study (NCS).

According to the NCS and compared to average Americans, Golf Channel viewers:

•Are 81% more likely to own securities worth $100K or more.
•Are 79% more likely to make work-related purchase decisions for $100K+.
•Are 69% more likely to own a foreign luxury car.
•Are 48% more likely to have traveled abroad in the last three years.

“It’s pretty easy to see that the Golf Channel attracts a high caliber of viewership,” said Chris Wilson, President and COO of Simmons Market Research. “With Simmons data at their disposal, the Golf Channel will have a better understanding of who their viewers are, what other interests they may have, and how to accurately target advertising to those specific interests.”

The Simmons NCS, which is released twice per year, provides an in-depth, statistically reliable view of the American consumer and has information on what consumers buy, where they shop, their attitudes, lifestyles, life stages and the media channels they use. It is a must-have for any business that really wants to understand their consumers in this multi-cultural, multi-channel, multi-media type of world.

For more information, please visit us at www.smrb.com or contact Dave Aneckstein at 954-427-4104, Ext. 148 or davea@smrb.com.

Simmons
Simmons, an Experian Company, has been a leading chronicler of the American consumer for over 50 years. From the products they buy and the brands they prefer, to their internet shopping behaviors, attitudes, lifestyles and the media advertisers that target them. Using statistically project-able samples, Simmons measures over 30,000 American consumers each year. Simmons' samples include the largest representation of all Americans, including, Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. We welcome you … to the world of the American Consumer … through the eyes of the authority in the business… Simmons, an Experian Company.


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