Swim ‘n Sport Splashes Back To Tampa Area –— Company opens new store in Westfield Brandon –

MIAMI, FL, March 5, 2007 – Swim ‘n Sport, the nation’s leading high-fashion swimwear chain, announced today that after a 10+-year absence from the Tampa Bay area, the company has opened a new store in Brandon. Located in the new 150,000 square foot expansion of Westfield Brandon, the addition of the Swim ‘n Sport store marks the company’s 11th Florida store.

“We’re excited to be back in the Tampa area as the consumers in this area are known to have an incredible sense of style and appreciation of swimwear,” said Mark T. Sidle, president of Swim ‘n Sport. “Although we’ve been serving this area through our online division and other Florida regional stores, having this new location enables us to better serve our customers in the immediate area, providing them with the latest in high-fashion, top quality swimwear.”

According to Sidle, the new store is part of Westfield Brandon’s new expansion that boasts an engaging, indoor-outdoor setting that will appeal to its customers. The Swim ‘n Sport store features a modern, fresh layout to create a stress-free approach to swimwear shopping. “All of our swimwear is displayed directly on the walls in an easy-to-shop atmosphere that allows the most fashion-conscious consumer to shop by style, from tankini to one-piece or bikini and separates.”

For trend seekers, the store also offers resort and sportswear catering to a variety of tastes and lifestyles along with accessories from sunglasses to sandals. Sidle noted that attention to details, such as proper lighting, quality mirrors, dressing room seating and warm colors all equate to a better shopping experience.

“Opening the Westfield Brandon store at the start of the busy spring travel season will give those that are traveling to warm weather destinations a chance to purchase the latest swimwear on the market — the 2007 cruisewear offerings,” added Sidle. “Many of the styles we have today mimic those that we see on the runways – from bling to bold patterns, to matching skirts and accessories. There’s a suit in our store for everyone.”

About Swim ‘n Sport
Established in 1954, Swim 'n Sport is the nation’s leading high-fashion swimwear chain operating 35 stores in Arizona, Colorado, Florida, Georgia,, Louisiana, Maryland, North Carolina, Ohio, South Carolina, Tennessee, Texas and Virginia. Swim ‘n Sport caters to the junior, contemporary and missy shopper with swimwear from more than a dozen designer labels and 30+ brands, including Michael Kors, Calvin Klein, Ralph Lauren, Gottex, Anne Cole, Shan Studio, Trina Turk, XOXO and Rampage. Swim ‘n Sport is the one-stop-shopping vacation headquarters featuring resortwear, sportswear and a variety of sandals and accessories for the sun enthusiast. For those seeking to shop in the comfort of their home, visit www.swimnsport.com for an on-line catalog and additional information.