C.A.N. Media: providing the one-stop digital signage solution!

C.A.N. Media today launched their managed network services offering the hottest and newest marketing tool for retailers – digital signage. This valuable, innovative tool is aimed at enhancing marketing, advertising and communications campaigns with interactive multimedia content such as Macromedia Flash videos and can incorporate promotions that use Short Messaging Service (SMS) and Multimedia Messaging Service (MMS).

Digital signage combines technology and the Internet to bring dynamic and rich multimedia messages to the right audience at the right place and at the right time. It is intended to complement, rather than replace traditional advertising media, and helps to address the areas that are not effectively covered by traditional advertising media. Retailers are fast realizing the effectiveness of this vital in-store marketing tool and have started to use them to woo customers by not only playing commercials but also loading them with eye-catching video to draw customers inside their stores and enhance their experience while there.

In-store digital signage can be used to reinforce product awareness, build product equity, test concept for TV commercials before it goes into expensive, large-scale production, launch new promotions, cross-sell and up-sell products, make corporate announcements and even entertaining customers with news, sports and Hollywood-style entertainment highlights.

C.A.N. Media’s value offer is based on a single-minded premise – to creatively deploy infotainment content to put “the fun back into shopping” and revenue into cash registers. The Internet is used to distribute video and rich media content from C.A.N. Media’s central content distribution servers in their operations hub to strategically located LCD screens in retail stores worldwide. The content is displayed on both large and small screens and can be segmented into multiple views on a single screen. This digital content can be targeted at viewers at different display locations and/or timing according to customers’ profiles or demographics.

By establishing a digital media platform that combines the power of mass advertising with the precision of targeted marketing, C.A.N. Media offers retailers the ability to implement a digital signage system for all their outlets, worldwide, without the need to make any investment outlay in infrastructure or deploying human resources to manage the system.

Retailers retain complete control of their marketing function and their in-store digital signage network while at the same time they do not have to worry about the operations and management of the network. C.A.N. Media’s digital media platform assists retailers in distribution of multimedia marketing content and promotional messages to a captive audience at the point of purchase, which is where 70% of all purchasing decisions are made. This platform will serve not only as a complementary marketing channel for interaction with customers but also to provide infotainment content to them.

“We believe that the introduction of digital signage into retail stores will greatly enhance customers’ shopping experience,” said Mr. Philip Pang, CEO of C.A.N. Media. “We have every confidence in our new digital network services – it will enrich your corporate image and brand in an integrated and holistic manner and will drive significant growth and productivity in retail sales.”

By employing the latest technologies in IP-based multimedia and multicasting, C.A.N. Media offers a comprehensive end-to-end solution for retailers to deliver targeted multimedia programming to their audiences. From providing content creation, to the management, hosting and distribution of multimedia content across the digital media network, C.A.N. Media has the one-stop solution for retailers to captivate their audience.

C.A.N. Media is a Captive Audience Network company and is Singapore’s first fully-managed Digital Signage Service Provider offering a comprehensive turnkey solution for businesses. C.A.N. Media currently serves industries that include Commerce (Retail and Department stores), Banking, Healthcare, Hospitality and Entertainment. More information can be found in the company's web site http://www.can-media.com.