NMI to Unveil New Boomer Consumer Research at NCOA/ASA Joint Conference

NMI Managing Partner Steve French will present the latest findings from NMI’s 3rd annual Healthy Aging/Boomer Database™ consumer research study during multiple sessions at the 2007 Joint Conference. The Healthy Aging/Boomer Database™ was created by NMI to examine one of the most influential segments of our society, both economically and ideologically. The research is used to identify drivers of shifting Boomer paradigms, determine unmet Boomer needs, explore underlying Boomer attitudes, and identify marketplace opportunities.

A range of findings from the research that will be presented include:

The New Retirement: Two-thirds of Boomers indicate a desire to get a part-time job they really enjoy after they retire; a third indicate they’ll work part time for a while, while another third indicate they’ll work part-time or full-time for as long as possible

Staying Connected: Three out of five Boomers are trying to maintain a healthy lifestyle in order to spend more time with their children/grandchildren; a majority of Boomers have embraced technology such as computers, cell phones, etc.

Quality of Life: Having the energy to do the things they want to do is the main reason that 83% indicate they maintain a healthy lifestyle – even more so than keeping a healthy body, looking younger or preventing disease; however, more than 7 in 10 Boomers feel their lack of energy prevents them from participating in certain activities they enjoy, with a similar portion stating their lack of energy is caused by the amount of stress and anxiety in their life

Financial Insecurity: Only 2 out of 5 Boomers feel they have a secure financially sound plan for retirement, with only 25% stating they feel they have a lot of control over having enough money to retire; in addition, three-quarters of Boomers fear that a major illness will destroy their financial security

Nutrition and Diet Challenges: Over half of Boomers feel that their weight has dramatically changed how they make food choices; while four out of five agree that healthy eating is a primary way to promote healthy aging, half of all Boomers do not have the discipline to go on a strict diet; and a third of Boomers are confused about what they should be doing when it comes to healthy eating

Conducted in January 2007 among 1,112 Boomers aged 42-61, the data is nationally representative, balanced to the U.S. Census, and has a margin of error of +/- 2.6%. For more information on NMI’s Healthy Aging/Boomer Database™, visit NMI’s website at www.nmisolutions.com/healthy_aging.html or contact us at 215-513-7300.

NMI is a strategic consulting, market research, and business development company specializing in the health, wellness, and sustainable marketplace.

The nation's two largest professional associations in aging — The American Society on Aging (ASA) and the National Council on Aging (NCOA) — are collaborating again to offer the most dynamic educational conference and networking opportunity in North America for professionals in the field of aging. This not-to-be-missed conference will feature over 900 sessions covering a diverse range of topics in aging and will showcase innovative programs, foster policy discussion and advocacy, and share cutting-edge research findings. Over 4,000 ASA and NCOA members and other professionals will come to Chicago to network with colleagues and attend sessions. For more information or to register, please visit http://www.agingconference.org/