New Shield Moisture Rich Soap For Big Softies Everywhere

1970's bathroom favourite Shield joins the new century with the launch of the UK's first ever soap to moisturise and deodorise. With 25% shea butter, a fresh new scent this creamy bar leaves skin fresh and silky smooth. Perfect for the gym and beach bag Shield Moisture Rich Soap is the easy way to freshen up and at only £1.35 (RRP) it's more affordable than its competitors.

It has been a favourite fixture on our bathroom shelves since the 70s but now Shield Soap launches the UK’s first soap to both moisturise and deodorise.

“We spoke to Shield buyers and found that many women were purchasing deodorising Shield Fresh Aqua for the men in their lives” says Shield Marketing Manager Linda Lord. “They expressed the need for a deodorising soap with a more feminine fragrance and moisturising properties for themselves, so we developed Shield Moisture Rich”

Containing 25% moisturising cream in the form of Shea Butter, and retaining the Shield deodorising agent, Shield Moisture Rich leaves skin feeling fresh, deodorised and silky smooth.

Using Shield Moisture Rich after a long hard day or a session at the gym will transform you for the evening ahead. At only £1.35 (RRP) it is more affordable than most other moisturising soaps but leaves your skin just as soft.

Shield customers have already shown themselves to be big softies by raising over £12,000 for children’s charity SPARKS in 2006. For 2007, every pack of Shield Fresh Aqua and Shield Moisture Rich will continue to contribute to SPARKS. Gaby Logan, the charity’s patron had this to say:

“SPARKS really appreciates the support that Shield and its customers are providing. Every penny raised is helping to fund important medical research with the aim of helping more babies to be born healthy and have continued good health as they grow up. Partnerships with brands like Shield help to raise awareness of SPARKS’ work as well as pay for research that simply wouldn’t take place without charity funding.”- SPARKS patron Gaby Logan.

Shield Moisture Rich is currently available in Superdrug and Wilkinson stores across the UK.
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For product samples and high res images please contact Jenny Rose at Happy PR on 020 7 2630 9304 or jenny@happypr.co.uk