Springboard Research Expands its Services Research Capabilities

Springboard Research, a leading innovator in the IT Market Research industry, today announced that it has expanded its Services research capabilities with the appointment of Phil Hassey as Vice President for Services Research. Mr. Hassey will be responsible for driving and growing Springboard’s research and presence in the Services market globally. Based in Sydney, Phil will be reporting directly to Dane Anderson, Springboard’s CEO & EVP of Research, and will also have responsibility for Springboard’s Australia and New Zealand operations.

“What attracted me to Springboard Research is the innovative and fresh approach they are bringing to the IT research industry” said Mr. Hassey. “Existing research and analyst firms have placed a high demand on services vendors to innovate, yet have not as readily changed their own business models. I believe that the success that Springboard has had in its short history will be replicated in the global services industry. I am very proud to be part of the team that will deliver these enhanced capabilities to clients” added Mr. Hassey.

“The services market still presents many unknowns for vendors, and we believe our research model can provide significant benefits for services providers and help them with their research, marketing, and strategic needs” said Dane Anderson. “Our expansion shows Springboard’s long term commitment and investment to create a world-class services research practice. We are proud to have Phil on board heading up our services research initiatives along with being a senior member of our global management team” added Mr. Anderson.

Phil has more than 11 years professional experience spanning the IT, Commercial Property and Financial Services sectors, with a focus on corporate strategy and market intelligence. Aside from overall services trends, Mr. Hassey additionally has particular experience on Offshore Service Delivery, Utility services, and Business Process Outsourcing.

Prior to Springboard, Phil was a Research Director for IDC managing research for the Services marketplace across the Asia Pacific region. Before joining IDC, Phil had a significant amount of experience in corporate strategy, marketing and research at Accenture, and Lend Lease.


About Springboard Research

Springboard Research represents value, integrity and insight. Lead by a team of dynamic industry experts, Springboard Research provides its customers with high value IT market research that helps them identify new market opportunities, growth engines, and innovative ways to go to market, which means Springboard’s clients lead rather than follow market trends. Not bound by legacy, Springboard’s cutting-edge research model leverages its offshore research centers, the Internet, and an increased use of technology as engines of innovation to deliver unique research value. This means that customers have a real alternative for IT market research and where knowledge is delivered in more useable and interactive formats. Springboard Research works with the largest IT companies in the world across the software, services, networking, and hardware sectors.

Founded in 2004, Springboard Research serves the needs of its clients globally through offices in the United States, Australia, Singapore and Japan as well as global research centers in India and Pakistan.

For more information regarding Springboard Research, please visit www.springboardresearch.com.


Media Contacts

Chris Perrine
COO & EVP of Sales & Marketing
Springboard Research
65-6236-7681
cperrine@springboardresearch.com

Phil Hassey
Vice President – Services Research
Springboard Research
61-422-231-793
phassey@springboardresearch.com

Dane Anderson
CEO & EVP of Research
Springboard Research
65-6236-7682
danderson@springboardresearch.com