Mortgage Leads Generator Builds Exclusive Clientele

March 1, 2007 – Phoenix, AZ. Vertical Measures is not your average mortgage leads generator. The company has announced an intention to bring higher standards to their slice of the mortgage leads industry: rather than working with any mortgage broker willing to buy a lead, Vertical Measures Leads will select their brokers carefully in order to ensure a long-term partnership and maximized return on investment for both parties.

In addition, Vertical Measures is raising the bar when it comes to the actual leads themselves. Every lead is really a nearly completed application, thus creating closing rates that hover around 15%, which is up to five times better than the typical mortgage lead.

“We believe in running a quality business, which is why we’ve implemented these standards,” said Craig King, a Senior Partner with Vertical Measures. “We only bring on mortgage brokers who have been in the industry for at least two years, and have the experience and resources necessary to handle 300-plus leads a month. In return, they will receive the highest quality, exclusive mortgage leads in the industry.”

The key to the company’s high quality leads is the mini-1003 that is originated in a verbal conversation where their agents spend up to 45 minutes with the prospect and collect up to three full pages of data for the loan officer. These leads are from prospects actually interested in a loan who took their time to complete an application over the phone. These leads are not resold, they are generated for their client’s exclusive use.

With more and more lead capture websites infiltrating the industry, buying leads is becoming a primary way of doing business in the mortgage industry. Many brokers rely on a mortgage lead generator to gather lists of potential borrowers for them. However, if a mortgage broker doesn’t have enough experience or resources, borrowers may be getting less than they deserve.

A mortgage leads company with standards is a unique concept. In an industry that is quickly becoming automated and Internet-based, most lead generation companies accept any client who is willing to pay their price, acquiring mortgage brokers equally as quickly as they generate leads via online forms.

This is where Vertical Measures is different. “We can’t in good conscience sell a borrower’s information to a broker who has a reputation for making bad deals or never following up,” said King. “Just as it’s our job to screen potential borrowers for our clients, it’s also our responsibility to ensure that our clients will take good care of those borrowers.”

For more information about Vertical Measures, please visit www.VerticalMeasuresLeads.com or call toll free 866-566-6100.