Emetrics Summit, London 2007 Skype’s Head of Global Online Marketing Announced as Keynote Speaker

Emetrics Summit London, today announced that Martin McNulty, Skype’s Head of Global Online Marketing, will be a keynote speaker at London’s Emetrics Summit 2007.

His keynote speech will describe how he and his team segment and target in a multi-session and multi-lingual environment so that Skype can better understand and cater to its wide range of prospects. Emetrics Summit 2007 will be held at the Hotel Russell, Russell Square, London, on 29-30 March.

McNulty heads up a global online marketing team covering 26 markets. He will explain how Skype has improved customer acquisition, retention and lifetime value.

Jim Sterne, Chair of Emetrics Summit, said:

“Skype has achieved tremendous growth in a few short years and is a Worldwide success. I am delighted to welcome Martin to the London Emetrics Summit. His knowledge and expertise in the global arena will provide our delegates with a unique insight into the techniques and tools that can help them expand and optimise their online marketing across multiple sectors.”

The Emetrics Summit is acknowledged as the premiere global event and executive forum for optimizing online marketing value. Thought-leaders, industry analysts, consultants, vendors and key members of the media identify and discuss the latest issues, insights and trends in online measurement and optimisation.


About Jim Sterne, President of Target Marketing
Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. As a strategy consultant, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).

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Contacts:
To register as an attendee or learn more about becoming a sponsor, visit www.emetrics.org or contact: Matt Finlay, Rising Media, on +49 8153 908 9955


Media Contact:
Andy Brown
Reality PR
phone +44 (0) 208 663 6111
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