Copywriter Takes a Dose of his Article Marketing Prescription

Writer Carson Brackney of Content Done Better (http://www.contentdonebetter.com) says he’s just taking a dose of his own medicine. He’s promoting his Internet content production and copywriting firm by freely distributing informational articles as part of the Lieurance-King New Year’s Article Challenge for 2007.

Brackney is an advocate of article-based marketing strategies for online concerns. He recommends the distribution of free materials to directory sites as means of finding new customers while simultaneously increasing search engine performance through the links free articles generate.

“There’s a viral component to all of this,” he notes, “because those articles are often picked up and used by a variety of sites. Every time they’re published, a link to the originator’s site and a brief biography go with them. It’s a golden opportunity for anyone looking to improve their site’s presence and performance. Writing these articles is a mainstay of my business.”

Despite his affinity for article-based marketing, Brackney hasn’t been an active participant on a personal level. “I’ve written thousands of pieces for clients, but I’ve done a poor job of following my own advice. I’ve been wanting to make the time to actively promote my own concerns this way, and I was finally convinced to take a dose of my own medicine,” he said.

That persuasion came from the Lieurance-King New Year’s Article challenge. Writing coach Suzanne Lieurance (http://the-working-writers-coach.blogspot.com) and freelance writer-editor Kristen King (http://inkthinker.blogspot.com/index.html) partnered to organize and publicize the event, which encourages and tracks participating writers’ progress.

Each writer aims to create and distribute thirty articles between February 1 and March 31, 2007. Twenty five writers from around the world are participating in the event.