Simmons Announces Full Release of Fall 2004 SimmonsLOCAL Consumer Information

DEERFIELD BEACH, FL. – April 15, 2005 - Simmons, an Experian company and the most respected authority on the behavior of the American consumer, today announced the full release of it Fall 2004 SimmonsLOCAL product. The Fall release provides new and existing clients with in-depth information on local media and purchasing behavior in each of the nation's 200-plus Designated Market Area’s (DMA's).

"We're very excited to be releasing the Fall 2004 edition of SimmonsLOCAL,” said Mark Fauntleroy, Product Manager for SimmonsLOCAL. “SimmonsLOCAL has grown by leaps and bounds since its inception two years ago and has quickly become an indispensable resource for local media, agencies, and advertisers,” he said.

Launched by Simmons in 2003, SimmonsLOCAL features market-by-market research detailing consumer lifestyles, psychographics and product purchases of over 8,000 brands. SimmonsLOCAL allows advertisers, agencies and media outlets to use data directly related to the geographic areas that are most important to their business goals.
SimmonsLOCAL offers clients a range of research benefits, including:
•Sample sizes large enough to reliably identify valuable consumer segments
•Data that captures the nuances of local market populations
•Insightful information on consumer purchase behavior, including over 8,000 specific brands in more than 450 categories
•Data specific to DMA, county, trade area, and even ZIP codes
•Complete multi-media information including broadcast TV, cable, newspaper, magazine, radio and the Internet.

The Fall 2004 data is a milestone marking the fourth semi-annual release for SimmonsLOCAL. Learn more about SimmonsLOCAL at http://www.simmonslocal.com.

For more information, please visit us at http://www.smrb.com or contact Dave Aneckstein at 954-427-4104, Ext 148 or davea@smrb.com.

About Simmons
Simmons, an Experian Company, has been a leading chronicler of the American consumer for over 50 years. From the products they buy and the brands they prefer, to their internet shopping behaviors, attitudes, lifestyles and the media advertisers that target them. Using statistically project-able samples, Simmons measures over 30,000 American consumers each year. Simmons' samples include the largest representation of all Americans, including; Hispanic, African American, Asian and other consumers and are used by over 500 clients worldwide to provide the most complete picture available on America's consumers. We welcome you … to the world of the American Consumer … through the eyes of the authority in the business… Simmons, an Experian Company.