BRANDHABIT BRINGS THE POWER OF THE INTERNET TO LOCALIZED SEARCH

SAN FRANCISCO, CA – February 2006 - BrandHabit™ (www.brandhabit.com), a site targeting the 78% of apparel consumers who look online to find local retailers, today announced the launch of its consumer site.

The groundbreaking search engine, connects customers with local retailers and fashion designers, and gives designers a peek at what consumers are thinking about their product. Focusing on women’s apparel, accessories and footwear, Brandhabit offers consumers insight into fashion trends while at the same time leveraging the social characteristics of the web, allowing registered users to blog and comment on the fashions they see. To date, the BrandHabit database includes over 30,000 boutiques and 5,000 designers.

Debuting with the March issue (out February 20) of MORE magazine, which targets women over 40, BrandHabit will extend the power and reach of the publication’s shopping pages by becoming its online shopping directory. With this partnership, 4.4 million MORE readers will be directed to BrandHabit.com to locate the fashions appearing in the magazine.

“The site fills a niche in the search engine category, focusing on designer information rarely available elsewhere,” commented Carla Morton, CEO, BrandHabit. “BrandHabit cuts through the clutter of unwanted data, provides shoppers easy access to the desired item or information.” Searches may be completed on the basis of zip code, designer brand or local boutique name, and more.

About BrandHabit
BrandHabit - http://www.brandhabit.com – headquartered in San Francisco, is a national search engine. Founded in January 2006, the company secured initial funding from investors from within the technology industry and has an Advisory board of fashion industry veteran, Lesley Jane Seymour, former Editor in Chief of Marie Claire; Jan D’Allesandro, former VP of Business Strategy and Legal Affairs at AOL; and Suzanne Lerner, Marketing Director of Michael Stars. The BrandHabit team consists of seasoned technology veterans from Netscape, SGI, Pixar as well as a marketing team with deep roots in the fashion and fashion publishing industry.