B2B Index Partners with TheSeed.com

23 February 2007 – UK small and medium enterprises (SMEs) are set to benefit from a new partnership between B2Bindex.co.uk, the UK’s leading business to business listings directory, and online marketing company TheSeed.com.

The new agreement will see B2Bindex.co.uk work with The Seed to help generate new, pre-qualified business leads for SMEs in markets such as print, web design, telemarketing, payroll services and document scanning.

An automated web-based marketing service, The Seed provides SMEs with genuine new business leads at a cost of between just £10 - £15 per lead, with no high up-front costs or lengthy tie-ins.

All leads from The Seed are pre-qualified over the phone by the customer services team before being passed on to the customer, significantly increasing conversion rates and improving return on investment (ROI). Users are reporting new business conversion rates of up to 40%, with an average rate of 18% - significantly higher than traditional forms of marketing.

The new partnership will now see The Seed working with B2Bindex to help generate even more leads for SMEs registered on its site.

B2Bindex receives over one million hits a month, and lists nearly 4,000 companies in business and marketing services, commercial finance and computing. Users searching B2BIndex for providers in the business categories covered by The Seed can now use a single enquiry form to contact all preferred suppliers from within B2Bindex. These enquiries will then be pre-qualified by The Seed and passed on to the customer.

Phil Bridgen of The Seed said: “Both B2BIndex and The Seed specialise in the SME market so it made sense for the two to work together to help generate business for companies in key sectors. By combining the spread of B2Bindex with the targeting of The Seed we will be able to gain greater exposure for our customers and are confident they will quickly see the benefit.”

For more information visit www.theseed.com or www.b2bindex.co.uk

Media Contacts –
Rachel Builder or Anna Nicholls
Context
T: 01625 511966
F: 01625 511967
theseed@contextpr.co.uk