NYCA Stirs Up Two New Accounts for New Year

Living by its mantra of “grow!” NYCA has added two new accounts to its client roster for 2007. NYCA has been named agency of record, with media and creative responsibilities for the national branding effort of the widely-respected Duramed Futures Tour, considered “the road to the LPGA.” According to CEO Zayra Calderon, “NYCA understands golf more intimately than any other agency and their strategy shows us how to transcend our brand beyond its category.”

NYCA has also been named agency of record by EnDev to build its corporate brand and handle all communication efforts for Stingaree – named one of the top five night clubs in the country by MSN – as well as Side Bar, The Witherby, Ciro’s Pizza, Bar West and several new properties scheduled to open this year.

“We couldn’t be more excited to work hand-in-hand with these guys,” said Dana Shertz, chief operating officer and chief marketing officer for the prestigious entertainment and real estate development company. “We know NYCA for their brilliant creative but they proved they could handle multiple brands within one company.”

According to Michael Mark, NYCA creative director/ceo, “This is what we work for every day: helping grow our existing clients’ businesses and earning new clients with our growing reputation.”

NYCA, a full-service advertising agency, opened its doors and arms to the world in March 2002. Clients include San Diego Convention and Visitors Bureau, National City Mile of Cars, New Dental Choice, TaylorMade Adidas Golf Worldwide, Rossa Putters, Maxfli Golf, ViewSonic Corp., The San Diego Union-Tribune, SignOnSanDiego.com, The EastLake Company, Kyocera Wireless, EnDev, Duramed Futures Tour and others. The 38 remarkable NYCAers work on the beaches of Encinitas, California. Lucky, huh? Log on to www.nyca.com to learn more.