Lucid Communications and Horseshoe Resort host To Help Raise Funds For The Royal Victoria Hospital’s (RVH) Simcoe-Muskoka Regional Cancer Care Centre (SMRCC)

Barrie, ON – February 2007 – Break out your skis and be among the first to ‘Hit the slope for hope’ at Horseshoe Resort to help raise funds for the Royal Victoria Hospital’s (RVH) Simcoe-Muskoka Regional Cancer Care Centre (SMRCC). This amazing evening on Thursday, March 8th, 2007 incorporates night skiing, contests and an après ski soiree to bring the community together to help bring cancer care closer to home.

One of RVH’s primary objectives is to build a new outpatient building, which will be built as a separate wing on the North West side of the existing hospital. It will be physically attached and interconnected with the hospital and has been planned in a way that it will enable future expansion with relative ease. The new cancer centre will be three stories high with each level planned with the patient as the focus. Level one will house the Radiation Therapy Program, level two will include the supportive care program and outpatient clinics, and level three will accommodate the new chemotherapy suite and the clinical trials program. RVH is making a significant effect on the community, but is still in definite need of your cooperation.

The first annual ‘Hit the slope for hope’ night ski event is an endeavor by Lucid Communications and Horseshoe Resort to not only to raise community awareness for RVH’s objectives for the regional cancer care center but also to increase funds for this extremely important cause. ‘Hit the slope for hope’ kicks off at 4:30 PM with a free ski time followed by competitions including the giant slalom, snow board trick competition and ‘match your time’ race. A silent auction will run throughout the night’s festivities and a live auction will begin at 8:00 PM. And finally, the night ends on a high note with great tunes from one of Canada’s brightest new acts, Juno Award nominated In-Flight Safety. Enjoy a delicious dinner and eat, drink and get into the philanthropist spirit!

Join us for an evening of hope to benefit the RVH and SMRCC

Details:
Date: March 8, 2007 - 4:30 PM – 10:00 PM

Time: 4:30-6:30 PM – free ski time
5:30-6:30 PM – ski races (giant slalom and match your time race)
6:30-8:00 PM – buffet dinner and drinks with entertainment
8:00-9:00 PM – live auction
9:00-10:00 PM – In-Flight Safety plays

Cost: $60 per ticket – includes lift ticket, entertainment and dinner

Location: Horseshoe Resort www.horseshoeresort.com

1101 Horseshoe Valley Road - Comp. 10 R.R. #1

Barrie, Ontario L4M 4Y8

Proceeds from this event go directly to Royal Victoria Hospital's Simcoe-Muskoka Regional Cancer Centre. Tickets will go on sale at the beginning of February and can be purchased at Horseshoe Resort, RVH, Oscar’s Restaurant and Cravings Fine Foods.

About Hit the Slope for Hope: Hit the slope is run by Michelle Calvert, owner of Lucid Communications - a public relations company located in Toronto. Calvert grew up in Barrie, and recently lost her mother Gloria Calvert to lung cancer this past July, and lost her Grandmother, Mary Calvert a month later to colon cancer. After watching her mother courageously battle the disease for over a year, she realized how important it is to have a cancer unit accessible. After spending months between RVH in Barrie for chemo, and Sunnybrook in Toronto for Radiation, Calvert realized the urgency for having a cancer care unit close-by, and is extremely connected with supporting RVH and their need to build the Cancer Centre. Calvert approached Carolyn Clark, a family friend who works with Horseshoe Resort, and asked if they would be interested in helping host this very important and necessary fundraiser. Within a week, the event was given the green-light, and here begins our story on how we Hit the slope for hope. Lucid – in collaboration with Horseshoe – plans to generate awareness and funds for the hospital by organizing a yearly high-profile event at the resort as a fundraising ski and après ski soirée.

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Thank you to Hit the slope's partners, who are supporting us by making a major contribution to this event.

For more information: Michelle Calvert Lucid Communications mcalvert@lucidcommunications.ca, 416.640.5675 or, Carolyn Clark – Horseshoe Valley Carolync@horseshoeresort.com, 705.835.5578 x 1112

RVH charitable registration number 12524 9185 RR0001