AccuWeather.com® Chooses M:Metrics as Mobile Market Research Provider

State College, PA – Feb. 22, 2007 – AccuWeather.com announced today that they are leveraging the research services of M:Metrics to provide market insight and help reinforce their position of leadership in the mobile market. M: Metrics will work with AccuWeather.com to provide research on the behaviors of mobile data customers and trends in mobile offerings.

“AccuWeather.com continually seeks to hone our weather and technology services and to better align those services with the needs of carriers and customers,” said Jim Candor, Senior Vice President of New Media for AccuWeather.com. “We are pleased to work with M: Metrics to access key market data that helps shape the direction of our mobile offerings.”

M: Metrics will provide AccuWeather.com with syndicated data that summarizes market size, device reach, key demographics, and mobile phone usage characteristics. M: Metrics analysts will also work with directly AccuWeather.com leadership to provide insight into key market trends.

“M:Metrics is very pleased to be working with AccuWeather.com, a leader in mobile weather,” said Will Hodgman, President and CEO of M:Metrics. “With an audience greater than 13.2 milion Americans, weather is the most popular category of content accessed on the mobile Web, and with our data, AccuWeather can help grow this category by gleaning an intimate understanding of its audience and how they use mobile content and services.”

About M:Metrics
M:Metrics is the mobile market measurement authority. As the only research firm to measure the audience for mobile media, M:Metrics provides the most accurate metrics on actual mobile content consumption by applying trusted media measurement methodologies to the mobile market. M:Metrics’ monthly syndicated data service gives clients the critical insights and intelligence required to inform smart business strategies and the competitive benchmarks needed to evaluate the performance of competitors and partners. M:Metrics is a private, venture-funded corporation headquartered in Seattle, with offices in San Francisco and London.

About AccuWeather.com
AccuWeather, The World’s Weather Authority®, presents accurate, localized, branded forecasts and severe weather bulletins to over 106 million Americans each day via the Internet, mobile devices and IPTV, through the airwaves, and in print. The 113 meteorologists at AccuWeather deliver a portfolio of customized products and services to media, business, government, and institutions, and inform millions of visitors worldwide through the free AccuWeather.com website. AccuWeather also provides content onto more than 20,000 third-party Internet sites, including CNN Interactive, ABC’s owned and operated stations, The Washington Post and The New York Times. Visit www.accuweather.com for more information.

For more information:
AccuWeather, Inc.
385 Science Park Road
State College, PA 16803
Contact: Justin Roberti
(814) 235-8756
roberti@accuweather.com

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