UK Company Announces New Breed of Human Productivity Software

The UK company, Role Modellers, announced today the general release of a new breed of workplace software, HumanEdj. The software uses the theory of Human Interaction Management to bring a step change in how people collaborate. Such support for how humans actually work together has been the missing link in IT for the past 50 years.

Role Modellers' CTO Keith Harrison Broninski asks, "Do you struggle to cope at work? For many people, working relationships have never been so fraught with complexity and information overload. Senior executives insist on compliance with ever-changing business strategy, organizational policy, and government regulations - and customers grow more demanding each day. Meanwhile, email inboxes are permanently groaning, and software tools treat pieces of the picture without addressing the whole."

In January 2006, analyst firm Butler Group declared that mainstream workplace software does not support information work effectively, with their statement that "current document collaboration sucks". Following a similar verdict a month beforehand on business process execution software, from the Chair of the Workflow Management Coalition, it seems that the business community is finally starting to make the crisis official.

Stepping into the breach is Human Interaction Management theory, which draws on decades of research into human collaborative work, research in which Harrison-Broninski has been involved since 1987. Internationally recognized business strategy expert, Peter Fingar, describes Human Interaction Management as "the breakthrough that changes the rules of business, the breakthrough that changes your relationships with both almighty customers and the trading partners you must band together with."

According to Harrison-Broninski, "A Human Interaction Management System such as HumanEdj is not technology for technology's sake. HumanEdj brings a step change in productivity, first by letting people define in association with their colleagues what they are setting out to do, and then by helping them to achieve their goals."

In his recent book "Extreme Competition", Peter Fingar wrote: "The Human Interaction Management System is a new breed of business technology; workware that animates human work and collaboration in much the way software animates computer hardware. While business executives don't want more and more software, they know they need workware, for they know how complex their business operations have become." Fingar's assessment is borne out by the high level of interest in HumanEdj. The current release follows a successful pre-release testing program lasting several months and involving over 100 organizations, including governments worldwide and multinational companies such as Amdocs, BAE Systems, Boeing, EDS, Intel, Kimberley-Clark and SAP.

Harrison-Broninski explains the advantages of using HumanEdj to structure your work: "There is a huge amount of software in the 21st century workplace. What people need now is a simple way to incorporate all these tools into a unified solution, a solution based directly on the commitments they make to each other, and the changes that they negotiate to these commitments. HumanEdj lets you leverage documents and data for business advantage - modify and share information when necessary, using whatever tools you wish, with full management control over all actions. Everything you do becomes easier. Nothing you do is lost. Anything you do can be undone. It becomes simple to measure how effectively you are spending your time, and hence to improve your efficiency."

HumanEdj is desktop software that requires no accompanying server software, and hence is able to support collaboration across organizational boundaries. HumanEdj can be installed by the user themselves with a few clicks, though Role Modellers advises that initial training will help you to realize full benefit from the software. In its standard form the software is free. Role Modellers also offers a chargeable version that enhances large-scale enterprise use.

HumanEdj can be downloaded from www.humanedj.com.

END February 2007

About Role Modellers

Role Modellers was founded by Keith Harrison-Broninski who is a consultant, author, speaker, researcher and software developer working at the forefront of the IT and business worlds. Role Modellers' mission is to improve human collaboration, for everybody, everywhere. Keith Harrison-Broninski is the author of the landmark book "Human Interactions: The Heart And Soul Of Business Process Management" (2005), numerous articles on Human Interaction Management and is contributing thought leader to the BPMG book "In Search Of BPM Excellence" (BPMG, 2005, www.bpmg.org).

For more information about Role Modellers, go to www.rolemodellers.com.

For more information about Keith Harrison-Broninski, go to www.harrison-broninski.info

For more information about Peter Fingar, contact Ms. Scottie Jacob at +1 813 251 5531.