WineBlueBook Unveils The One Step Solution For Finding Value Wines.

SAN FRANCISCO – February 19, 2007 – WineBlueBook relaunched with a new name but same reliable product helping consumers identify wine values. WineBlueBook (formerly QPRwines) is the one stop solution to make dollar savvy wine buying decisions.

With each issue, WineBlueBook presents a different varietal or appellation, grouping wines by acknowledged wine critic scores, listing them by price, and ranking them by value. A wine’s value is determined by how much more or less it costs compared to wines with a similar score. This quality-price-ratio equation is known within the industry as a wine’s QPR.

“WineBlueBook empowers consumers to make smart wine purchases. In a crowed marketplace, consumers are looking for guidance and WineBlueBook helps consumers gain knowledge and confidence in their wine purchases” states WineBlueBook’s founder and publisher, Neil Monnens.

WineBlueBook’s new name (formerly QPRwines) plays off the “blue book” metaphor and works with the company’s strategy to best serve wine consumers with an easy to read guide to purchasing wines and understanding scores versus price. Neil Monnens adds, “blue books are one step research books for most industries – why shouldn’t a crowded market like wine not have its own resource?”


About WineBlueBook
WineBlueBook.com (formerly QPRwines.com) is a subscription-based, wine buying guide that is published 18 times a year by Neil Monnens, who also founded WineRelease.com, the industry’s only published source of past, present, and future wine release dates. Located at 1592 Union St #232, San Francisco, WineBlueBook.com can be reached at 415.221.0345 or at www.WineBlueBook.com.


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Media contact:
Amelia Weir
Aweir@WineBlueBook.com
http://www.WineBlueBook.com
Phone: 415.381.8201
Fax: 415.276.1799