AMY MICHELLE PROVIDES HOLLYWOOD MOMS AND DADS WITH PRE-OSCAR GIFTS AS COMPANY KICKS OFF THIRD LINE OF STYLISH MOMMY-BABY BAGS

GOLDEN, COLO, February 18, 2007… These days it’s hard to tell if Hollywood is buzzing more about the Oscars or the recent celebrity baby-boom. With its third line of mommy-baby bags hitting the shelves this month, Amy Michelle saw a great opportunity to celebrate both events by providing its new bags for the 2007 Pre-Oscar Hollywood Baby Breakfast Club Gift Baskets. Oscar nominee Moms and Dads will receive the new mommy-baby bags.

“We’re thrilled to be working on this fun project,” shared Michelle Herbert, co-founder of Amy Michelle. “Who says style more than the Hollywood mom? We believe the celebs will enjoy our bags as much as the everyday mom who has already embraced our brand and products.”

Amy Michelle, a female-owned company created on the premise that Moms need not sacrifice fashion for function, delivers innovation and style while designing its Mommy-Baby bags with compartments for the specific needs of both mom and baby. New for its third season is the Amy Michelle Messenger/Stroller bag in two styles - Daisy and Tulip. Sophisticated and casual, the Messenger offers convenience and versatility. Adapting as a baby grows it converts from a messenger/shoulder bag loaded with quick to reach essentials to a backpack for chasing toddlers. It also attaches to a stroller quickly and easily. Messenger Daisy is available in Black, with a large Daisy flower on front exterior, and Messenger Tulip is offered in Chocolate with Ice Blue, Blush Pink with Gold, and Black with Vintage Black.

Amy Michelle’s Mommy-Baby bags are loved for their mom and baby features. Those for Baby include: a washable changing pad, internal and external bottle pockets, quick-release pacifier holder, compartments for diapers, wipes, formula, as well as a removable wet bag and zip-down changing station (Orchid & Azalea). Mom’s features include: place for wallet, pocket for day planner, cell phone and other essentials, and easy-to-find key ring. The retail price for Amy Michelle bags is $135.

Amy Michelle is sold throughout the US and Canada at specialty baby boutiques, fine baggage stores, and select internet sites including www.amymichelle.com. For more information, call 303.279.0690, or visit www.amymichelle.com.

Contact: Susan Holden Walsh
Holden McClure PR, 303-449-2526
HoldenMcClurePR@aol.com
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