Advertising Copywriter's Blog Celebrates Four Years Of Commentary On The Ad Biz

San Diego, CA February 20, 2007 – John Kuraoka’s Ad Blog is not the biggest or best-known blog commenting on the advertising industry, but it’s probably one of the oldest and most consistent. The blog is celebrating its 4 year anniversary. To reach the grand old age of four years is no small accomplishment for a blog, even more so because Kuraoka sticks to an almost prehistoric style of blogging.

“When I started the Ad Blog, blog hosts had started to become commercial entities,” Kuraoka said. “But it was impossible to tell which ones would last. Some fairly major blog hosts did, in fact, vanish. Since I’d already been doing an online family journal for years in plain HTML, I decided to keep the Ad Blog completely hand-made and self-hosted.”

So, while the Ad Blog lacks many now-conventional niceties, like a way for readers to post comments, Kuraoka also doesn’t have to deal with associated blog problems, like comment spam.

Nonetheless, for the past four years, Ad Blog readers have enjoyed updates almost every business day, with links to interesting stories and the commentary of a veteran advertising copywriter who seems to have made a hobby of studying advertising even before he made a career of creating it. His blog entries frequently connect emerging trends with classic – even historic – marketing practices and ad campaigns.

“I like to find stories that show how great creative work builds brands and gains market share,” Kuraoka says. “Those stories transcend time. The Ad Blog is less about the big stories, like award shows, and more about the small creative victories that happen in the real world.”

To visit the Ad Blog, go to http://www.kuraoka.com/adblog.

About John Kuraoka
John Kuraoka is a freelance advertising copywriter and creative director who services ad agencies, design firms, and companies worldwide. He has written print ads, television and radio commercials, brochures, websites, and ad campaigns for organizations ranging from niche players to Fortune 500 corporations.
http://www.kuraoka.com
(619) 465-6100

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