ADCLUB Cincinnati to Hold Online Ad Auction: Advertising, other goods/services sell for fraction of usual price

CINCINNATI-ADCLUB Cincinnati, the 103-year-old association of Cincinnati advertising industry professionals, announced today it will hold an online auction of advertising and other promotional goods and services 8 a.m. March 9 through 3 p.m. March 23.

The auction will include:
• Television and radio time
• Outdoor boards and transit ad space
• Broadcast pre- and post-production
• Newspaper and magazine space
• Printing services
• Direct mail services
• Web services
• Selected personal items donated by friends of the ADCLUB

ADCLUB Cincinnati has held an annual auction since 1978 and reports that its listings typically sell for a fraction of their usual prices.

“We're a nonprofit organization with a small budget, but thanks to last year’s auction, we were able to buy a very affordable package for our campaign promoting business ethics,” said Mike Dawson, marketing director of the Cincinnati Better Business Bureau. “For example, last year, we paid less than half the usual or ‘rate card’ price for advertising packages in both The Cincinnati Business Courier and in The Cincinnati Enquirer.”

Proceeds from the auction support ADCLUB Cincinnati’s professional activities, including speakers’ expenses, promotional mailings and educational projects. A portion of the proceeds will go to the ADCLUB’s scholarship fund, a 501(c)3 non-profit charity. The scholarship fund, administered by the Greater Cincinnati Foundation, provides scholarships to local college students pursuing careers in advertising, marketing or related fields.

Prospective bidders may go to www.adclubcincy.org and click “Media Auction” to participate. This the first year the group will hold its auction online. Previous auctions were live, one-evening events. ADCLUB Cincinnati touts the multi-day online auction as a way to involve more organizations, including those outside the city.

About ADCLUB Cincinnati

ADCLUB Cincinnati, founded in 1904, is an incorporated nonprofit organization affiliated with the American Advertising Federation (AAF), the “Unifying Voice for Advertising” headquartered in Washington, DC. With its more than 300 members, ADCLUB, along with its young professional subsidiary, AD2 Cincinnati, sees as its mission the advancement of the region’s advertising and communications community, creating opportunities for its members to exchange ideas, enrich careers and inspire creativity.

Contact:
Jeffrey M. Seal, APR
Allen-Joseph, LLC
859-363-8036

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