Vivek Bhargava leaves for London Meet on Search Engine Strategies

After the smashing success of the event last year, Search Engine Strategies is back in London to once again break records in attendance of industry insiders and SES alumni. Scheduled for February 13 – 15, the event brings some prominent names of the industry to fore as speakers. Vivek Bhargava, CEO, Communicate2, will be addressing the meet and discuss the global impact of paid search and the growing potential of Internet marketing in India. He will be accompanied by Ahteram Uddin, vice president of the company.

A leading global conference, the annual Search Engine Strategies event, keeps people in the Internet Marketing segment informed about search engine advertising, including optimization and marketing issues. Considered the premier platform for industry professionals to interact and share their expertise on SEM, Search Engine Strategies this year will be featuring live case studies to make the sessions more informative and practical in terms of imparting the required knowledge on the various aspects of SEM.

Invited as speaker for the second year consecutively, Bhargava, amongst other things, will be emphasizing the significance of placing search in the customary ad mix as part of his address.

According to Bhargava, “The established corporate names are increasingly using Search Engine Marketing to reduce the cost of new business accruals. As for the small organizations, they are already reaping profits of SEM through Performance based marketing as their marketing cost becomes their lead acquisition costs.” He further states, “My speech at the session in London will revolve around the same and of course, I will also get to hear what other experts have to say on the potential of SEM vis-à-vis the Indian market.”

Bhargava’s brain child, Communicate2, has proven credentials to demonstrate the Return on Investment (ROI) on all the web-enabled businesses and now enjoys enhanced visibility on a global level, thanks to the SEM team he has diligently put in place. The feathers in his cap include names like ICICI bank, Kingfisher Airlines, Reliance Money, HDFC Bank, LIC Housing Finance, MSN India and others. Moreover, the organization currently houses the maximum number of Google Certified Adwords Professionals in India and also takes the cake in being the biggest Off-shore Partner servicing UK and US clients.