Furniture.com’s “Dealer Extranet” Enables E-Commerce for its Retailers’ Independent Dealers

WALTHAM, Mass. – February 14, 2007 – Furniture retailers using Furniture.com's e-commerce technology and services platform can now enable e-commerce for their independent dealers.

Furniture.com, which provides Internet solutions for Furniture retailers representing nearly $2B in retail sales, views their new Dealer Extranet as an important addition to their offering.

"Many large furniture retailers do not own all of their stores, instead working with independent dealers who sell under the retailer's brand," says Carl Prindle, Furniture.com's President and CEO. "Our Dealer Extranet allows these independent dealers to enable e-commerce for their locations, with complete control of how their online business operates."

The extranet, launched in November, is being used by 21 independent merchants affiliated with Toronto-based Leon's Furniture. Leon's independent merchants select items to sell online from Leon's online catalog as well as set local pricing for their region. They accept and fulfill online orders, and take advantage of Furniture.com's advanced CRM systems.

This is a win for our retailers, their independent affiliates and consumers," said Prindle. "Furniture retailers who rely on independent dealers can now offer e-commerce to their customers. Independent dealers can add advanced e-commerce capabilities that would be difficult for them to replicate on their own. The end result is a seamless experience for customers and significant sales lift for retailers and dealers alike."

About Furniture.com
Furniture.com (http://www.furniture.com) offers consumers the best of Internet shopping by merging the convenience, accessibility and ease of online shopping with the proven infrastructure of North America’s largest furniture retailers. At Furniture.com, consumers quickly browse, compare and buy brand-name furniture and accessories, find decorating advice and product information, and utilize interactive design tools. To complete the experience, Levitz, Harlem, and RoomStore Furniture in the U.S., and Leon’s Furniture in Canada, provide customer service and fast, in-home delivery. Furniture.com, a privately-held company, is a member of BBBOnline, TRUSTe, and VeriSign.

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