World's first smart tagging and context based advertising engine for mobile communications launched by Megasoft

Mumbai, India, February 12, 2007: Megasoft Limited (BSE CODE NO: 532408), a transnational Intellectual Property-driven, product-based technology company, today announced that its telecom division XIUS has unveiled ‘MYPeers’, a new revolution in the peer-to-peer communication. Entirely developed at their R&D centre in Hyderabad, XIUS is the first vendor in the globe to develop a smart-tagging and context-based advertising engine for the communications industry.

Speaking from Barcelona, Mr. GV Kumar, Managing Director & CEO, Megasoft Ltd. & XIUS, said "XIUS has endeavoured to develop innovative products and solutions for the global telecom industry year after year. For the end-mobile user, MYPeers will revolutionize the way he communicates with his peers. For industry players, in today’s falling ARPU scenario, MYPeers will add a potent revenue stream to MVNOs, MNOs and other telecom service providers by enabling them to provide enhanced peer-to-peer communication tools”.

To explain what it means in terms of applications, let us consider two friends ‘A’ & ‘B’. Between the two peers, when ‘A’ sends an SMS to ‘B’ asking him to meet him at Starbucks, the MYPeers engine adds to the message, additional and useful information, such as contact numbers for a taxi, directions on how to reach Starbucks etc. Such a context-based messaging assists ‘B’ to reach Starbucks without him having to make efforts. By this many end users would get relevant help based on content sent from the source peer.

Peer-to-peer value-add in active communication is touted as the next 'killer application' in communication. The adoption of this new innovation, on peer to peer active content enhancement, will enable service providers an additional stream of revenue from the content and advertisement industry and also indirectly through subscription of the service.

This also helps service provider to subsidize, incentivize or just provide additional benefits to subscriber services. MYPeers’ Real time value-add to active communication is enabled through multi channels viz., Short Message Service, Multimedia message, Instant Message, Email, Video sharing, Video over SS7, TDM, HTTP, SIP etc. The subscriber initiates this enhancement services based on his destination, demography, content and location, making it a very unique model in today’s world of communications.

The target market for MYPeers include MVNOs, MNOs, ISPs, cable operators, IP service providers and many other types of telecom service providers. Initially to be introduced in the US and European markets, it will subsequently be made available throughout the globe.

About Megasoft Limited – www.megasoft.com
Established in 1994, Megasoft is a transnational Intellectual Property-driven, product-based technology company that focuses on its expertise in the growing Telecom sector. The company has initiated a strategic transition – from a midsized IT services company to a leading domain-led Intellectual Property (IP)-driven technology company. Megasoft is a SEI CMM Level 4 company that operates out of USA, UK, Singapore, Malaysia and Germany, and in Hyderabad and Chennai in India. Megasoft is publicly listed in the Bombay Stock Exchange and the Madras Stock exchange. Megasoft has a January~December Financial Year. For the fiscal ending December 31, 2005, the revenues stood at Rs. 115 Crore (Rs.85 Crore for full year FY 2004) and profits were Rs. 20 Crore. After the amalgamation of XIUS with it in 2004, Megasoft’s Telecom offerings have been deployed by many operators across all continents.

XIUS (The Telecom division of Megasoft) – www.xius.com
XIUS is one of the fastest growing Telecom Products and Solutions organization in the world. Its end-to-end innovative products and solutions to multiple segments of the telecom industry span the markets of Mobile and Fixed Telephony, Internet Telephony as well as Mobile Commerce services. These include Convergent Billing, Advanced Roaming and Interoperability solutions to Wireless and Wireline Operators, MVNOs, ISPs and other Network Service Providers; billing and payment processing solutions to Telephony, Banking, E-Commerce and Internet Applications markets.


For further information contact:
Ravindranath Alagar (VP - Marketing) +91 98669 95510
ravia@xius.org
Tel:+ 91 40 5566 4646

Tanuja Abhinandan +91 98192 48980
tanuja.abhinandan@adfactorspr.com
Tel: +91 22 2287 1361

Naini Roychoudhury +91 98199 00135
naini.roychoudhury@adfactorspr.com
Tel: +91 22 2287 1361