CreateYourCharisma.com released new handbook for social success: "The Charisma Creator", Just in time for Valentine's Day

New York, NY- Forget the flowers, candy and expensive dinners. Professional charisma coach Andrew Kaplan says that practically anyone can successfully find love if they keep it real and let their action reflect their true thoughts and feelings.

Just in time for Valentine's Day, Kaplan, founder of the up-and-coming CreateYourCharisma.com, has released a new handbook for social success called "The Charisma Creator." Offering a fresh perspective on the dating world, through a unique combination of groundbreaking techniques and human psychology, the book essentially aims to transform any average Joe into a veritable Don Juan. In exploring the causes and effects of what makes people appealing in a simple yet profound manner, Kaplan's content seeks to provide a blueprint that will skyrocket one's social IQ to new levels almost overnight.

"Most people don’t realize that the brain rewires over time, and a person's mode of behavior can eventually change into whatever they want it to be," said Kaplan. "This easily applies to social interaction between men and women. Virtually anyone with a willing attitude and an open mind can cultivate a magnetic and attractive personality in a matter of weeks, sometimes even sooner. And a complete transformation can usually be achieved within 90 days."

Kaplan goes on to say, however, that many people neglect to make these changes because they don't understand what's really going on beneath the surface when men and women interact. "There's a reason that most guys don't make it to date number two or even score a woman's phone number," observed the 28-year old native of Yonkers, NY. "We’re talking about power through personality, here. It's all about how you carry yourself around others. There's a science to all of this. People who master the art of charisma effectively become a living magnet, effortlessly drawing others to them in a multitude of social situations."

According to Kaplan, this doesn’t just go for the world of dating. It applies to business as well, and a key to all of this is being congruent with who you truly are on the inside. "That's why nice guys finish last. They don't really want to behave the way they do. They're only doing so because they feel that is what society wants of them. And everyone sees right through this contradiction. Women want authenticity. So if you really want to buy her an expensive dinner, fine. But if you're only doing it because you think you're supposed to, then maybe you want to rethink the message you're sending."

Kaplan was also quick to point out that many celebrities such as Paris Hilton and Britney Spears have a lot of 'perceived' charisma simply because of the status they carry in our society, but even they still rely on the opinions of others. "It’s an undeniable fact that everyone loves a winner. And success will obviously make you more attractive. But no one, not even the world's biggest stars, can exist in a vacuum. Just like everyone else, they're in a constant state of seeking approval. The only difference is that their celebrity appeal gives them a powerful edge, while everyone else is on their own."

And as for poor Average Joe, who's left out in the cold this Valentine's Day?

"You don't need to be a megastar to be charismatic. Just read my book and follow the steps. That's why I wrote it."

About Andrew Kaplan
Andrew Kaplan is the founder of CreateYourCharisma.com and has authored three books, including "The Charisma Creator." As a professional speaker, college professor, and well-respected consultant, he helps others build their own skills in many viable areas of communication. Having spent the past few years personally consulting with clients for the purposes of improving their social interaction in both dating and business, Andrew is now taking what he has learned to a much broader level and offering his content in a simple, easily accessible format.

About CreateYourCharisma.com
CreateYourCharisma.com (CYC) is the world's foremost international coaching site in the realm of social dynamics. The majority of its live programs are conducted in major metropolitan English-speaking cities throughout North America, but its content for the purposes of enhancing charisma and social aptitude is available on a global level. CYC's primary intent is to help people all over the world build and enhance their own social skill sets.